If you've ever had an introductory course in sales, you know what WIIFM’s are. WIIFM stands for “What’s In It For Me?” and these statements focus our sales efforts on how our product or service benefits the customer. They are meant to shift our mindset from our own agenda to what the customer wants and needs. It has been my experience that using this benefit language is … [Read more...]
Archives for November 2010
Leadership Challenges: Start with a Strong Spine
When we meet people, we are always looking for the core of who they are. Sometimes we just observe, other times we ask lots of questions. When I met Peggy McColl at the 21st Century Book Marketing Conference in San Diego, I first observed. A seasoned speaker she was engaging and had a wealth of important information about the power of online marketing to capture … [Read more...]
New Content-Rich Website Provides Solutions for Contemporary Sexual Harassment Training and More
PRESS RELEASE San Diego, CA November 2, 2010: With so many recent headlines announcing sexual harassment lawsuits and workplace discrimination, one wonders how any company would risk not adequately training their employees about such issues before they occur. Often, cost and time are the reasons why training gets ignored even though it has been proven that the number of … [Read more...]
10 Things Women Can Do Today to Wow Tomorrow WEBINAR TODAY
REMINDER: A FREE WEBINAR EXCLUSIVE TO WOMENONBUSINESS.COM READERS Women on Business Webinar: Thursday, November 4, 4pm EST/1pm PST 10 Things Women Can Do Today to Wow Tomorrow Join author and WomenOnBusiness.com contributor Frances Cole Jones and learn (at least!) 10 practical, immediately applicable changes you can make today to guarantee you are more effective tomorrow, … [Read more...]
It’s Time to Take Off Your Mask
Don’t you love Halloween? It’s not just because of the sweet treats. It’s so much fun to dress up in costume and take on the identity of someone or something else for the day. The holiday festivities give us an excuse to put on a mask and adopt a new persona. Perhaps we choose to be someone funny, or maybe we become a scary monster. Maybe we don some sexy clothing that’s … [Read more...]
Mudslinging!
Attack ads in politics are successful because they are much more interesting to watch than regular boring TV commercials. It’s true! We are attracted to things that are interesting, different and even controversial (i.e. Reality TV). That’s precisely why we were just subjected to perhaps the highest level of negative political advertising in history. If I told you … [Read more...]
The Vulnerable Leader
The definition of being vulnerable is to be open to criticism or moral attack; to be susceptible to being wounded or hurt. I think it goes without saying that most people do not choose to be in a position where they could be easily hurt or criticized. Most of us, in fact, avoid any situation where we could potentially be exposed to this type of scrutiny or risk. Our … [Read more...]
Overcoming the Final Hurdle – The Pre-award Survey Audit
Post by Veronica Eyenga, contributing Women On Business writer Before work can begin on a contract, contracting officers can request a DCAA Pre-award Survey of Prospective Contractor Accounting System. The goal is simple: the contracting officer needs to understand your account system and determine whether or not that system is adequate to fulfill the contract. Companies … [Read more...]
3 Secrets that Differentiate Successful Women Entrepreneurs from the Crowd of Average Business People
Guest post by Alex Papa (learn more about Alex at the end of this post) As an investor and business owner I have used my experience and network of contacts to create a study that defines and analyzes the thought processes of extraordinary women entrepreneurs and how they achieved their phenomenal success. When I say “extraordinary” entrepreneurs, I am speaking about women who … [Read more...]
Talking Talent: ‘Working dads opt for extended paternity breaks’
PRESS RELEASE November 1st 2010 - New research from UK executive coaching company, Talking Talent (www.talking-talent.com), reveals that nearly half (46 percent) of fathers would take advantage of the new shared parental leave, which comes into force in April 2011. One third (33 percent) of survey respondents said they don’t plan to use the leave, and 18 percent were … [Read more...]