Almost every company has a website, and most companies with websites want them to generate sales leads. However, most companies with lead generation websites have only a vague or partial understanding of how marketing processes must be structured to turn website lead generation from a wish into an expectation. The Internet Marketing Lead Generation Ecosystem infographic … [Read more...]
Archives for April 2016
Make a Plan for Community Giving: Passion, Plans and Philanthropy
The holidays have come and gone and so has the strong focus on charitable giving. In fact, according to the National Center for Charitable Statistics, more than half of all nonprofit organizations say that they receive the majority of their annual donations in the fourth quarter of the year. But we all know that the need for donations doesn’t go away just because the season … [Read more...]
Asking the Right Questions
I read recently that we should not ask kids, “What do you want to be when you grow up?” Instead, we should ask, “What problems do you want to solve?” This line of questioning promotes thinking about the content of the work and the impact you can have on society. In the same way that this is a good method to frame things for children, it can also work for executives. I … [Read more...]
Why More Women Are Starting Day-Trading Careers
Forex and stocks trading has long been a “boy’s club,” as the industry has traditionally been dominated by males. But thanks in part to electronic retail trading, that’s starting to change. Women are entering Forex trading en masse, and they’re well-positioned for lucrative careers in the field. In Japan, for example, women make up 25% of the retail Forex trading system, … [Read more...]
Bankruptcy Could Help You Keep Moving Forward
Sponsored by Suzzanne Uhland: Bankruptcy should be avoided at all costs. That’s the conventional wisdom. Listen to any call from a creditor seeking to collect a debt and they’re likely to tell you people who fail to meet their financial obligations are the worst of the worst, the lowest of the low. They’ll probably use words like “loser” or “deadbeat.” However, Forbes … [Read more...]
How to Know if It’s Time to Expand Your Business
Thinking about expanding your business is a big deal for obvious reasons. If your clientele is growing and you need to move to a bigger space or increase the number of employees, you need to make sure that you'll continue to operate efficiently and effectively. More importantly, you need to make sure that you don't get ahead of yourself. Growing is good, expanding without … [Read more...]
Human Resources for the 21st Century: Hiring and Training
The human resources department is an important part of any organization. From hiring new staff members to training them in an online training software, and then potentially transitioning them to a different organization, HR takes care of employees start to finish. In a knowledge economy, people, more than machines, are the major source of innovation and growth for any … [Read more...]
Top 5 Bad Sales Habits that Affect Performance
Your sales team can be one of your organization's biggest assets, but individual members can also develop bad habits that impact overall performance. Although most bad habits can be corrected through sales executive training, the longer you ignore them, the more difficult habits are to break. Therefore, it's important to act swiftly. Here, are five of the most costly sales … [Read more...]
6 Types of Content that Have Greatest Brand Value for Small Businesses
When entrepreneurs with small businesses are already crushed under heavy daily workloads of producing great content, it helps to know which type of content will work the hardest for you and to focus on that. One of the smartest ways to judge the content you need to produce is to see what will nurture your customer through the process of his or her buying journey (also known … [Read more...]
When You’re Passionate About Your Cause, Success Will Follow
As the leader of a company that’s dedicated to developing solutions that help physicians diagnose, treat, and improve gynecologic health outcomes for women, I find myself facing sensitive, often heartrending situations. But I still consider myself incredibly blessed to be doing what I do. All business owners and executives generally start on our paths because of a passion or … [Read more...]