NEWS AND INSIGHTS UPDATE:
Women are different from men, and those differences can be seen in business just as they can in other areas of life. Women in business can learn a lot from men, and men can learn a lot from women. The best teams are diverse teams, but diversity is still not the norm in the business world.
Rhonda Abrams of Gannett shared the five key ways women are different from men in business — even entrepreneurs — which she has identified throughout her 20-year career. Rhonda’s list urges women to:
- Be more confident. Men concentrate on what they have, not what they lack.
- Move faster. In [Rhonda’s] experience, women are more strategic; men quicker to action.
- Get help. Women think that they have to do everything themselves and are far slower and more reluctant to hire than men.
- Go for the gold, not the glamor. Women generally want their businesses to have intrinsic value, to accomplish something important that they have an emotional connection to.Men are far more willing just to make money.
- Don’t toss all buzzwords. I recently attended a meeting of women tech entrepreneurs, and each clearly explained her startup without jargon. That’s a good thing, right? Aren’t you supposed to have a concise, understandable elevator pitch? Well, yes and no. Men are better at making what they do seem more difficult — more like a secret only they know the answer to.That makes their work it appear more valuable, and they can charge more or raise more money.So make your work seem tougher.
Read the Full Article: Women, men still different, even when they own businesses via www.dailyrecord.com
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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