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Online businesses are alluring to many aspiring entrepreneurs. You set your own time, and the startup costs and overhead are low. The reality, however, is that most internet startups fail within the first three months. This is usually the case because of not having effective marketing strategies in place.
Print advertising in publications like the Yellow Pages and newspapers is quite costly and reaches a relatively small, local audience. If your online business targets the larger audience on a national or international scale, online marketing is the best way to go.
The following online marketing tips will help spread the word about your business and drive your sales and revenue up:
1. Social Media Marketing
Interacting on social media lets your brand get recognized. You have to be active on social media for your promotion efforts to be effective. This will help you connect with the target market, drive traffic to your blog, get leads, and get conversions.
To make the most out of social media marketing, start with the networks that the most people use such as: Facebook, Twitter, Instagram, and LinkedIn. Choose those that will be most suitable for your business. For instance, you can use Facebook, Instagram, and Twitter for visual products and LinkedIn for consultancy services.
2. Email Marketing
The next step is to drive your social media followers to your email list. You should do this because social media networks are prone to algorithm updates and changes outside your control. Your email list is an asset because no one can limit your access to subscribers.
A great way to persuade your audience to join your email list is by making them a compelling offer. It could be in the form discounts, a webinar, or a free ebook as long as it holds real value to your audience.
3. Regularly Provide Offers
Offers encourage repeat sales and lure in new customers. It could be in the form of deals, discounts, or coupons. A percentage off on goods sold or even free shipping is a real bonus for your customers. Each time you complete an online order, place a coupon in the confirmation message to not only encourage the customer to save with coupons but to come back again.
4. Keep Your Blog Updated with Quality Information
Blogging is vital for online businesses. A blog lets you interact more directly with customers. Do not limit yourself to writing only about your products or business or you’ll run out of material and bore your audience.
Focus on learning the challenges and issues your target audience faces and strive to provide solutions. This way, your blog becomes relevant to them and you establish trust and authority with them. Remember to keep the blog updated.
5. Optimize Your Product Names, Descriptions, and Photos
To promote higher visibility to your store, use keywords naturally in your product names and descriptions. Be sure to just use one keyword per description or product name. Give your photos great names as well so search engines will find you. This will enable you to reach more customers searching for products like yours.