Study Reveals Women Who Flirt in Negotiations Are More Successful

NEWS AND INSIGHTS UPDATE:

A new study from the University of California-Berkeley found that women who flirt improve their economic outcomes in negotiations with men. Deborah Cowan of Womens’ Views on News shares a quote from Chloe Taylor, assistant professor of women’s studies at the University of Alberta, from her response to the study’s conclusions:

“‘To exercise ‘feminine charm’ or to flirt with men, one has to cater to a man’s ego, flatter him, This is a subservient position to be in, not a position of power. This kind of feminine charm – or ability to boost a man’s ego by flirting with him – is also obviously more available to women who are young, conform to social norms of feminine attractiveness, and pass as heterosexual. Thus, needing to exercise ‘feminine charm’ in order to counter-balance other penalties against women as negotiators means that women are incited or compelled to attend to debilitating gender and beauty norms and to pass as heterosexual. The need for women to submit to systematic sexualization in the workplace in order to excel is a form of gender discrimination.'”

Flirting in business? Unfortunately, it happens every day. It’s up to you to decide if you want to rely on your ability to flirt or your ability to use your knowledge and skills to succeed. Hopefully, most women in business will choose the latter, or we might as well turn back the clocks by half a century.

Read the Full Article: To flirt or not to flirt…. why is that even the question? via www.womensviewsonnews.org

Susan Gunelius

Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).