NEWS AND INSIGHTS UPDATE:
The most successful leaders have great ideas and skills, but they also have charisma. Harvard Business School Professor Rosabeth Moss Kanter explains that charisma comes to some people naturally while others have to work to develop it.
She writes for the Harvard Business Review, “Leaders can hire for spreadsheet skills, but they can’t outsource relationship skills.” In other words, you need to take ownership of developing your own charismatic qualities. Rosabeth offers several tips to develop your own personal magnetism:
- Cultivate a genuine interest in people.
- Listen to people’s needs and concerns.
- Show people that you’ll help them reach their goals.
- Treat people as though each is special and deserves attention.
- Remember details about people.
At its core, charisma entices people to have faith in you and follow you, but you have to be able to back up your charisma with real results. In other words, you have to continually prove that you’ll deliver on your promises.
Get the details: Why You Need Charisma via blogs.hbr.org
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Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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