Post by Dr. Marsha Firestone, contributing Women On Business writer
Trade organizations are an excellent way to form strategic alliances, a great resource for new businesses and the best format for receiving the most current information in a given business. It is extremely important to be involved in these organizations as a way to expand your horizons.
Trade publications can be used as a resource because they are specifically geared to your trade, be it marketing, advertising, construction or another industry. It is important to note that companies in the same industry are not always your competition; instead you can create opportunities from them. One way to do this is to team up to get contracts with larger clients that you may not be able to handle on your own. Trade publications give you a chance to connect with your trade’s community in a constructive way to grow your business.
Trade publications are also a great place to advertise your business. People who need the services you supply may choose to read a publication about your industry to choose who to work with. By advertising there, you are a step ahead. It is a way to get connected to people within your industry as well as those who wish to contract you.
By reading magazines and newspapers pertaining to your business, you are provided with the most current information surrounding events and opportunities that relate to your business as well. I would recommend that women business owners research different publications in their trade, and consider them an important business tool.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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