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Are You Making the Right Decisions for Your Business?

December 20, 2009 By Susan Gunelius

Post by Veronica Eyenga, contributing Women On Business writer

How do you know if the decisions you’re making for your business are the right ones?  One of the keys to making decisions for your business is self discipline.  For small business owners, sloppy or haphazard decision-making can often backfire and end up creating more problems than solutions.

The best business decision-makers tend to follow a set of guidelines that are designed to make every decision count.  Here are three steps to get you started making the right decisions:

  1. Identify your options. Decision-making is a choice and it’s impossible to make a choice if you haven’t explored all of your options.  Make a conscious effort to resist the urge to make a decision until you have thoroughly researched all of the alternatives.
  2. Take your time. Good decision-making takes time.  Always be sure to take as much time as possible when making a decision.  This allows you to explore all of your options completely.
  3. Write it down. As you’re going through the decision-making process, it’s important that you document your thoughts and any other information you discover that may influence the end result.

In business, we are faced with problems everyday.  Some of these problems require you to make complex decisions in order to solve them.  What steps do you take when you’re faced with a major decision?  Share your answers in the comments.

Susan Gunelius

Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 25-year veteran of the marketing field and has authored ten books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).

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