Yesterday, I made what I originally thought was an egregious mistake – I fell to tears in front of my manager when he asked me how I was doing. And as soon as it began, the sob fest became unrelenting because with each response and explanation, new tears welled up despite my effort to control them. Now mind you, I wasn’t sobbing uncontrollably – many of you may know what … [Read more...]
How to Create the Most Impactful Branding for Your Mobile Videos
The use of videos as a key form of brand communication has skyrocketed in recent years and is showing no signs of slowing down. In fact, a whopping 81% of companies use video as a marketing tool, a 20% increase from last year. More than 70% of B2B marketers feel that video positively impacts their ROI, while 97% of marketers believe video has helped customers gain a better … [Read more...]
Why Online Entrepreneurs Should Volunteer in their Local Communities
When starting a business, it seems that your very first decision is offline or online? For online entrepreneurs like myself, we choose this option for various reasons -- location independence, lower start-up costs, worldwide access, etc. At first, it is super fun to have a laptop lifestyle and to be as nomadic as you please. Then a year like 2020 rolls around, and suddenly, … [Read more...]
5 Proven Strategies to Ensure Your Startup is Successful
Starting a company is extremely challenging. From tweaking product features to estimating demand, predicting where your company will be even two years from now seems almost impossible. After months of researching, experimenting, and talking to successful entrepreneurs, I have finally come up with the five most successful strategies when starting your company. These tips not … [Read more...]
Beating the Co-Founder Blues
The simple truth behind successful co-founder relationships. Being a co-founder can be absolutely fantastic. By having a partner, you avoid many of the pitfalls that founders often face. You have a sounding board for ideas, a source of support who understands everything you’re going through, and a capable set of hands to help you take on the incredible amount of work it … [Read more...]
3 Keys to Be Authentic in Business
In today’s competitive market, starting a business is hard enough, let alone growing it. Here are some tips to build an authentic brand that supports business growth. We're at a stage of history when we have more brands, more products, and more services available than ever. And that is fantastic from the point of view of the consumer since she can choose or have the … [Read more...]
3 Ways To Turn Around The Impostor Syndrome And Become A Better Leader
The "Impostor Syndrome" is common even for those who have conquered the peak of their professional career. In this piece, you'll find three methods to keep yourself motivated, focused, and become an effective leader. It finally happens. The opportunity you've been dreaming of since you started your career is so close you can almost touch it. But instead of celebrating it, … [Read more...]
4 Small Shifts to Prevent Work-from-Home Burnout
The new pandemic workplace affords many employees more freedom, but women are working harder than ever. Zoom meetings in the kitchen and folding laundry on conference calls -- the border between work and home life is blurry. A March 2021 Women at Work survey indicated that 53% of women are feeling burned out due to the lack of fairness while working from home. This epidemic … [Read more...]
5 Tips for Women Entrepreneurs
Throughout my years in business, I’ve made plenty of “mistakes” — although I firmly believe there are no mistakes, only learning experiences. I’ve also picked up a few tips along the way. They’ve helped me to succeed both in founding and running several successful businesses, and also in my pursuit of a meaningful life. 1. Get out of the Waiting Place Building something … [Read more...]
3 Easy Steps for Harnessing Empathy to Improve Remote Work
Corporate work is built on relationship building, negotiation, camaraderie, and interpersonal challenges -- all of which are aided by using empathy, our ability to see things from another's perspective. But working from home limits our abilities to understand what colleagues are thinking by diminishing our body language, the frequency of our interaction, and adding physical and … [Read more...]