This week we launched a new nonprofit organization serving disadvantaged girls ages 9-17 in the metropolitan Washington, DC area. I thought you'd be interested in seeing the press release for it. If any of you are in the DC area, please join us. Veronica Eyenga Was Looking for Friends. She Found a Cause Veronica Eyenga, President of VBP OutSourcing, recently launched My … [Read more...]
Federal Contracts Depend on Your Report Card
If you're a small business competing for federal contracts, your report card is critical: before a federal agency contracting officer (CO) considers doing business with you, he/she looks at your report card. No, not the one with comments from your English teacher about your studiousness (or lack thereof), but your federal report card. That report card, known as CPAR … [Read more...]
A New Look At Budget Setting
Corporate budgeting used to be simple: review fixed costs once a year, control variable expenses as much as possible, calculate the ROI on capital expenditures and relax until the end of the fiscal year. The goal was clear and easily quantified (though not so easily achieved): maximize profit. Smart organizations are adding three elements to the post-recession budgeting … [Read more...]
The Importance of Testing in an E-marketing Campaign
Traditional direct marketing, whether using print media, direct mail or television, has always used testing as a prelude to a large direct marketing campaign: that is, before committing huge dollars to a large campaign, smart marketers test strategies and offers on a small, targeted audience before rolling the campaign out to the masses. The same principles apply to … [Read more...]
How To Find “Hidden” Federal Contracts: Network
Do you monitor fedbizopps.gov and other websites that track potential federal contracts? Congratulations: you’re doing a great job…of finding 20% of all federal contracts. Some 80% of government contracts are never put up for bid, and if a contract is under a certain dollar amount, government agencies are under no obligation to issue a bid notice. (This is particularly true … [Read more...]