I've always believed that you must price your particular product or service at a level that provides value for others at a price they're willing to pay. There are two parts of a price tag: one is the actual sale price of the item. The other is the value that the purchaser finds in buying that item. The actual sales price is just a number. However, the item is essentially … [Read more...]
Pitching the Media Correctly
Part 1 of 7 It doesn't matter whether you're a seasoned PR professional or a newbie, you'll need to know how to pitch the media correctly if you want to get publicity, interviews, articles and write ups about your business. With all the bad pitches and PR spamming, it is time to teach you how to do it the right way. By pitching the media correctly, you will see your … [Read more...]
Interview with Greeting Card and Accessory Designer, Part 2
Part 2, Interview with Karen Justice Kristin: What inspired you to write your book "Barracuda in Bunny slippers"? Karen: I wanted to help other people develop the courage to start over as I had experienced it myself, with building my company with impossible odds. We hear so many platitudes about positive thinking that they simply become annoying. I felt I had insight … [Read more...]
How to Create a Squeeze Page that gets Strong Results
The Internet is saturated with content, sales pitches and products. As a result, you have to make your business standout from the rest of the businesses out there. Squeeze pages are one of the best ways to do this. They are mini web pages with opt in forms to catch the name and email addresses of prospects. They are used to build email subscriber lists. Your squeeze … [Read more...]
The Marketing Mix Made Easy to Understand and Use
While creating your annual marketing plan, using a combination of elements (4 from the marketing mix) is the key to success. The marketing mix contains four elements. The combination of the four elements is used to satisfy consumer needs and company goals, stimulate consumer interest, and generate sales. 1. Product/Service - what are you trying to sell? 2. Price - … [Read more...]
8 Skills that Makes Leaders Successful
The Only Skills You Need to be a Great Leader Organizations small, medium, and large need strong minded, smart, and resilient leaders. Successful leaders have the ability to get others to follow his or her vision. Leaders have clear visions of goals and objectives. Leaders are flexible planners. Leaders are proactive and do not stop until he or she is satisfied with … [Read more...]
Want to expand your professional circle but lack strong networking skills?
Effective business networking skills are essential to meeting other individuals and building solid and trusting relationships. When professionals have a network they can rely on, it makes connecting with potential clients, partners, and employees easier. Additionally, the more individuals that view you and your business positively, it will help expand your brand. 1. Act … [Read more...]
Business development and marketing; the keys to success for companies
Why businesses still need business development in addition to marketing Today's workplace is nothing like it used to be with middle to senior level executives not getting large car allowances, company credit cards, and expense accounts upwards to several thousands per month. Employee loyalty is non-existent and with the layoffs and firings. Employees must also take on more … [Read more...]
Lessons taken from big business for the benefit of small business
I love reading the morning newspaper. The actual get-your-fingers-covered-with-newsprint paper newspaper. I rue the day when it is just too financially unacceptable for the Fourth Estate to continue rolling the presses. I try to avoid my newspaper's new "Morning Edition" because all too often it is filled with death and disaster news. I don't want to fill my brain with this … [Read more...]
Ever Manage Annoying Employees? Read this to learn how to handle them.
Dealing with difficult people in our personal lives is different then dealing with them in our professional lives, especially when we are the supervisor or manager. Difficult employees or co-workers usually have an excuse for everything; they are late, they leave early, they never get their work completed on time, and if it is completed on time, it is usually sub-par, they ask … [Read more...]