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When it comes to web design, there is a common conflict between the designers and the business owners. Both parties have the best interest of the site in mind but the disagreement steps in because of the different ways they look at the site. At the end of the day, the final decision is not up to the professional web design Sydney company you hired. It is you, the business owner, who makes the final choices.
Some of the choices you’ll make are more important than others. This article focuses on those choices that are connected to common sense, so you can make a really good decision for your online business appearance.
Choosing The Brand Colors
If you want to help your startup business take off, you want to be sure that you come up with a suitable color scheme that will be used in practically everything you do, ranging from product packaging to website design.
Much of the choice of color is connected to common sense and research. You want to know what colors will appeal to potential buyers and have those colors implemented in the design of your site. However, make sure that you talk with the designer as some color combinations will not work well and could create a negative effect that you don’t want to have.
Site Structure
The most important thing with site structure is what type of information you want the viewer to see first. For instance, if you want to have a site that will promote your company, the focus of the web design should revolve around that including your portfolio, clients, testimonials, and other things of high importance to your audience. If you want to launch a business blog, it’s the articles that you write that have to stand out. Designing around the focus material is extremely important.
One of the most important parts of your site is the navigation menu. This is where the most important facts are going to be added. You should never add too many categories or sub-categories to the menu. Instead, focus on building a structure that will highlight the parts of the site that the visitor will most likely be interested in seeing. As an extra tip, make sure that your Search box is placed in an accessible location and that the visitor can easily access the About page.
Fonts Used
Sometimes the business owner will choose different fonts that are believed to be great when the truth is that they are going to be really hard to read by the visitor. With site fonts, simple is always a lot better than complicated.
Make sure that you never use more than two fonts on one site. The main font should be really easy to read, preferably on a white background, and the other font should be used for headings. Web designers can recommend really good fonts to use. However, you do want to test more options to see what the best one is for your site.
