Pinterest is the hot social media marketing tool that enables anyone (including businesses and brands) to pin images and video content to virtual pinboards. Users can follow each other or specific pinboards. They can also like each other’s pins, repin each other’s pins, and comment on each other’s pins.
With “Pin It” buttons being added to websites at record speeds, all brands and businesses are looking to visual social bookmarking as the next big thing in marketing. And with women making up the majority of Pinterest users, it’s a great place to connect with consumers who control the vast majority of purchase decisions.
MDG Advertising put together a great infographic that offers a visual look at marketing on Pinterest. I pinned it in my pinboard of cool infographics! Check it out below, and click on the image to enlarge it.
Infographic by MDG Advertising