Pinterest is the hot social media marketing tool that enables anyone (including businesses and brands) to pin images and video content to virtual pinboards. Users can follow each other or specific pinboards. They can also like each other’s pins, repin each other’s pins, and comment on each other’s pins.
With “Pin It” buttons being added to websites at record speeds, all brands and businesses are looking to visual social bookmarking as the next big thing in marketing. And with women making up the majority of Pinterest users, it’s a great place to connect with consumers who control the vast majority of purchase decisions.
MDG Advertising put together a great infographic that offers a visual look at marketing on Pinterest. I pinned it in my pinboard of cool infographics! Check it out below, and click on the image to enlarge it.
![Marketer's Guide To Pinterest: Pin It To Win It [infographic by MDG Advertising]](http://www.mdgadvertising.com/blog/wp-content/uploads/2012/02/infographic-marketers-guide-to-pinterest.png "Marketer's Guide To Pinterest: Pin It To Win It [infographic by MDG Advertising]")
Infographic by MDG Advertising
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 25-year veteran of the marketing field and has authored ten books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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