It’s well known that when Oprah Winfrey endorses something, sales go up. It’s also a known fact that when Oprah Winfrey adds a book to her book club, sales for that book increase by a million copies. On Friday, Oprah Winfrey put her seal of approval on Suze Orman’s book, Women & Money.
On Friday’s telecast of The Oprah Winfrey show, Oprah told her viewers that Suze Orman’s Women & Money, which was published a year ago, would be available for free download from Oprah’s website for 33 hours. During that time, 1.1 million copies were downloaded in English and another 19,000 copies were downloaded in Spanish. At the same time, Women and Money sat in 6th place on Amazon.
Suze Orman is very famous in her own right, and she certainly didn’t need Oprah Winfrey to promote her book in order to sell copies. However, Suze Orman was quoted in a statement released by Oprah Winfrey on Saturday saying, “I believe Women & Money is the most important book I’ve ever written,” Orman said in a statement released Saturday by Winfrey. “So this was not about getting people to buy the book, but getting them to read it, and that was the intention behind this offer.”
Sounds like this book is a must read not just for women in business but for all women. Have you read Women & Money yet? If so, leave a comment and let Women On Business’ readers know what you thought of it.