Post by Liz Cullen, contributing Women On Business writer
As the end of the year approaches, you may want to review your accomplishments from 2008 and consider applying for business awards and recognition. It is a low cost way to show you appreciate your staff and build morale, as well as market your business. A year is a long time, and you might forget all of the things you have done. By sitting down to go over the year, you may surprise and motivate yourself and your employees for the New Year.
Many awards are sponsored by publications that will promote the award and get your company information to more people. You can also promote the award on your website for prospective clients to see. They will get the sense that you are doing things right, and will be more inclined to use your services.
A good place to start would be to look for organizations that hold award programs. Non-profits, publications, chambers of commerce and more are looking for businesses to honor. After you have reviewed your accomplishments for the year, you can find awards that fit. Don’t get overwhelmed by the application process. They may take some work, but it will be worth it in the end, and they are free! Make sure you tell a good story in your application. Don’t be modest, be proud of what you have done, and explain why you are the best person pr company for this award.
Business awards are an easy, low-cost way to promote your company. This has been a tough year for businesses, but you may be surprised to see that you have still accomplished great things. It is also motivation for the year ahead. You and your employees will leave for the holidays feeling better about 2008, and excited about what you can accomplish in 2009.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
Follow Me:
