Post by Amy Blais, contributing Women On Business writer
As a business woman, there are several opportunities to work with other companies for supply or service needs. Supporting your network of other women owned businesses can translate into partnerships and long lasting professional relationships. It is important to support women as clients, partners, employees and experts, and there are three main ways to do so:
1.) The client customer relationship, do business with other women in business; Look through your community, and if you are looking for consulting firms, then try to find a woman owned consulting firm. Instead of going to a national provider for promotional products, there may be a small woman owned business you can support.
2.) Form alliances with other women owned businesses to go after big businesses together. This way you can go in on a contract or deal together that may have been too big for you to go after alone.
3.) Be free with your expertise and experience and other women will provide for you in return, and turn to you when they can use your product or service.
Loreley Fortin, President of Daystar Promotions, Inc., has been awarded for all of her work with women business owners and encourages other women in business to do the same, “Women appreciate and understand the value of doing business with other women. We exchange creative ideas and collaborate on how to help each other grow. I have more referrals from women business owners than any other avenue, and in the end, that affects my bottom line.”
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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