Sponsored by VISA Business: There is no better time of year to invest in marketing and promotions than during the holiday season when people are already amenable to buying. You can boost your small business sales this holiday season with some creative thinking, but you should start planning now. Don’t wait until November to start putting together your holiday promotions or … [Read more...]
Marketing Your Company, Not You
As I stumble through this minefield of entrepreneurship, I have learned that there has to be a significant switch in your thinking. We start businesses for a variety of reasons, mostly because we are really good at something specific. What happens is that you quickly realize that you cannot be the person that runs the business and the person who does the work. There has to be … [Read more...]
10 Creative Ideas for Small Business Marketing on a Shoestring Budget
Sponsored by VISA Business: Contrary to popular opinion, small business marketing doesn’t have to cost a fortune. With a bit of marketing savvy, you can promote your business without dipping too deeply into your marketing budget or your small business credit line. The following 10 creative ideas for small business marketing on a shoestring budget can really work if you’re … [Read more...]
How to Find Common Ground between Financial Planning and Your Marketing Budget
Sponsored by VISA Business: As the tax season draws to a close, there is no better time to re-evaluate your business budget and financial goals for the year. Financial planning should factor into every aspect of your business, including your marketing budget. Marketing is an expense, and controlling your expenses is always a priority. How can you achieve measurable … [Read more...]
The Benefits of CMS for SMBs [Infographic]
Guest Post By Haseeb Warsi of ReadyPortal (Learn more about Haseeb at the end of this post) It’s no surprise that our world is becoming increasingly digital. The ubiquity of new devices has led to an explosion in the number of people connected to the Internet. All the statistics point to a growing, vibrant community on the Internet (Google has entered our vocabulary as a … [Read more...]
Control Your Brand!
As a small business owner many things are out of our control. As daunting as this seems, I attended an event here in D.C. a few weeks ago that challenged small business to think about their brand in relation to the perception of their CEO. Big companies manage this perception, but as big business the CEO's are somewhat removed from the process. Small business don't … [Read more...]