Yesterday I had the good fortune to have lunch with an established mentor and the question floating around the table was 'how do you know your worth as a consultant'? I thought the answer rang true for any business owner and here’s what I got from the conversation. When you’re not sure of what you know, you charge for everything This is true for all industries, when you … [Read more...]
Marketing Plans: Is there a Difference Between Strategic and Tactical?
Marketing Plans: Is there a Difference Between Strategic and Tactical? I often hear my clients as well as other small business owners use the terms strategic and tactical marketing plans synonymously. When they do, I get a little nervous, especially with established business owners because it tells me that did not do their research and prepare adequately for that calendar … [Read more...]