In 2007, over 100 bloggers came together to write a book called The Age of Conversation. One of my favorite bloggers (and a marketer I truly respect), Drew McLellan, and his friend, Gavin Heaton, conceived the idea with all proceeds going to Variety, a Children’s Charity. The book is sold through LuLu.com. Following is the synopsis from LuLu.com:
In what began as a half dare, the editors, Gavin Heaton and Drew McLellan challenged bloggers around the world to contribute one page â€” 400 words â€” on the topic of â€œconversationâ€. The resulting book, The Age of Conversation, brings together over 100 of the worldâ€™s leading marketers, writers, thinkers and creative innovators in a ground-breaking and unusual publication.
Drew and Gavin are getting a jump on the follow up to The Age of Conversation. Visit Drew’s Marketing Minute where you can vote for the topic for the new book or contact Drew if you’re interested in being one of the authors of the follow up book. I already voted and volunteered to be one of the authors for the next book!
Tags: Age of Conversation, Drew McLellan, Gavin Heaton, Lulu.com, publishing, blogging, Variety children’s charity, collaborative writing, blogging book, marketing book, conversation marketing