In 2007, over 100 bloggers came together to write a book called The Age of Conversation. One of my favorite bloggers (and a marketer I truly respect), Drew McLellan, and his friend, Gavin Heaton, conceived the idea with all proceeds going to Variety, a Children’s Charity. The book is sold through LuLu.com. Following is the synopsis from LuLu.com:
In what began as a half dare, the editors, Gavin Heaton and Drew McLellan challenged bloggers around the world to contribute one page — 400 words — on the topic of “conversationâ€. The resulting book, The Age of Conversation, brings together over 100 of the world’s leading marketers, writers, thinkers and creative innovators in a ground-breaking and unusual publication.
Drew and Gavin are getting a jump on the follow up to The Age of Conversation. Visit Drew’s Marketing Minute where you can vote for the topic for the new book or contact Drew if you’re interested in being one of the authors of the follow up book. I already voted and volunteered to be one of the authors for the next book!
Tags: Age of Conversation, Drew McLellan, Gavin Heaton, Lulu.com, publishing, blogging, Variety children’s charity, collaborative writing, blogging book, marketing book, conversation marketing
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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