I receivedÂ an email today announcing aÂ free webcast sponsored by the American Marketing Association on Thursday, April 24, 2008 at 1:00 p.m. (ET).Â Â The webcast will feature Michael Lowenstein, a customer loyalty expert and vice president/senior consultantÂ of Harris Interactive, who will explain the relationship betweenÂ employee behavior, customer loyalty and profitability.Â
The webcast will teach participants how to:
- Determine which employee attitudes and actions affect customer behavior
- Accurately measure customers’ perceptions
- Identify the roots of employee negativity
- Develop a customer-centric cultureÂ Â Â Â
The first 100 webcast registrants will receive a 10% discount toward the 15th Annual Harris Interactive Loyalty Conference, April 27â€“29 at the Silverado Resort, Napa, California.