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Websites are more than just a place to park businesses and simply hope that people will eventually find them. A website is an important marketing tool that introduces a business to the world and persuades the audience to buy the business’ service or product. However, every website requires SEO, and it’s still very relevant. SEO has simply changed with the times and new technology that is emerging. Still, it is vital to understand Google search engine optimization. Here is more to consider.
Understanding Killer SEO
What is the key to creating killer SEO with great landing pages? First, SEO is simply an abbreviation for search engine optimization. Search engine optimization is a group of techniques that are used to make a website rank high in search engines like Google.
It’s also important to understand ranking. Ranking is the position that a site holds in the search engines. Of course, the object of SEO is to make sure that your website ranks high or at least in the top 10 results. For example, you own a beauty salon website in NYC. A person searching for a beauty salon website in NYC types that phrase into the search engine. Your site is number one in the results returned by Google. As a result, your website will receive maximum visibility on the search engines and more clicks and potential customers.
Optimizing A Website
Remember, SEO is all about optimizing a website to make sure that it ranks in the top 10 search engine results that are returned by top search engines like Google. To optimize a website, you have to creatively add the keywords that a targeted searcher would type into a search engine. For example, beauty salon or beauty salon in NYC are two potential keywords to add strategically to the website’s pages. The search words should go in the title and all around the website. It takes a professional SEO firm to really optimize a site for today’s more advanced search engines.
How Do Search Engines Work?
The top search engines, like Google, travel the web searching for new websites and analyze their pages. They look for relevant keywords in the copy on the web page, in links, and in titles. Keywords that are repeated on the web pages get the most attention by the search engines.
Next, the search engines classifies any words that are repeated in high visibility places like titles, links, and headlines as keywords for that website or website pages. The search engines keep copies of the site keywords on their servers. The next time a searcher looks for those specific keywords, the search engine pulls up sites that have those words. Generally, a searcher will click on the first one or two results because they are the most relevant to their search.
Popular SEO Techniques To Know
There are numerous SEO techniques that are used by professionals to optimize a website for their clients, and it’s important for the non-professional to know some of those techniques. First, begin with good basic copy on the website that includes the most relevant keywords that targeted traffic is probably searching for on search engines. It’s also important to make sure that the copy is very relevant to the website’s main topic.
Add links to other sites that also are on the same topic. Update the content on a regular basis and add plenty of videos and presentations. Always add several ways for visitors to interact with the website to keep them engaged and interested. For example, links to other internal information on the website, videos, audio presentations, forms, social media messages, and more are useful.
Search engine optimization, or SEO, still remains just as important as it was a decade ago. It’s important to note that SEO is still the primary way to maximize your web presence and attract more targeted traffic to your website.