NEWS AND INSIGHTS UPDATE:
Why are so many business women afraid of being called a bitch? The team at Content Factory explains, “The term “bitch” is really just a rhetorical tool for turning confidence, dignity and power into things that are unseemly. It’s a personal attack that’s used to make any woman who seeks or displays these characteristics into something ugly, fearful, even bestial. In short, it’s used to keep us in our place and out of the old boys’ club. Perhaps it’s time we flipped the script and stopped letting the bitch label hold us back. Maybe it’s time we tossed out the endless stream of business tips for female business leaders and replaced them with one golden rule – be a bitch.”
According to an article from Content Factory, powerful business women who are often labeled as “bitches” aren’t afraid to three important things:
- Toss out the tact.
- Set standards and stick to them.
- Don’t let themselves get gaslighted (meaning they don’t allow people to chastise them and then accuse them of being hypersensitive or of over-reacting).
Get the details: Why Bitchy Entrepreneurial Women Finish First via www.contentfac.com
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Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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