Sales can be a scary thing to do for anyone and can seem especially daunting for women. It is generally seen as the realm of the men, the car salesman and the schmoozer. While it is the home of the smooth talking male it actually is the realm of women and an industry which seems to be ahead of the curve in terms of evening out the work force.
Direct Sales as an industry makes up over $30 billion in sales a year with over 15 million employees. A whopping 87.9% of that number are women according to the DSA (Direct Selling Association). Marital status and age were not a prime factor in the selection of employees either. The obvious thought is that of young girls just out of college or university selling to men in business suits. But the most common age groups are between 35-54.
Women sell in all industries ranging from :
- 32.8% clothing/accessories/personal care
- 25.6% home/family care/cookware
- 21.4% wellness
- 4.0% leisure/educational
- 16.2% services/other
Women are adaptable, thrive on diversity and change, which is why they are perfect for the workplace and not simply certain industries. Hopefully times will continue to change and women will see this type of success across the entire board in the future.