While women trail men in the business gender gap, they lead the show when it comes to the social media gender gap. It makes sense. The interesting part about this from a business perspective is the following:
Will the realization that women dominate social media mean companies will hire more female executives to lead the teams targeting Web 2.0?
Only time will tell. Already, companies offering products strictly for women are led by men, so a significant shift in hiring and promotion is unlikely. We’ll have to wait and see, but this new information does provide some hope that a shift could (and should) occur in the near future. Of course, the companies that realize this and change their leadership and hiring models sooner rather than later will ultimately reap the largest rewards.
Tags: women in business, social media, social media statistics, social web, Web 2.0, women on business, businesswomen, female executive, women business leaders, gender gap
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
Follow Me:
