While women trail men in the business gender gap, they lead the show when it comes to the social media gender gap. It makes sense. The interesting part about this from a business perspective is the following:
Will the realization that women dominate social media mean companies will hire more female executives to lead the teams targeting Web 2.0?
Only time will tell. Already, companies offering products strictly for women are led by men, so a significant shift in hiring and promotion is unlikely. We’ll have to wait and see, but this new information does provide some hope that a shift could (and should) occur in the near future. Of course, the companies that realize this and change their leadership and hiring models sooner rather than later will ultimately reap the largest rewards.