20 Marketing Statistics that Define 2014 – Infographic

Did you know that marketing teams will spend $135 billion on new direct marketing collateral in 2014? Did you know that by the end of the year, 25% of the ad market will be invested in internet marketing?

These are just two of the 2014 marketing statistics captured in a new inforgraphic from WebDam Solutions. The infographic displays a variety of compelling stats that you should be aware of. Some of the highlights follow:

  • 100% – the amount social media budgets will grow in five years
  • 50% – the number of companies that have content marketing strategies
  • 67% – the number of B2B marketers who believe event marketing is the most effective marketing strategy
  • 52% – the number of marketers who found a customer on Facebook in the past year
  • 43% – the number of marketers who found customers through LinkedIn
  • 67% – the lift in leads generated by B2B companies that blog

As the statistics show, social media, content marketing, and search marketing are defining 2014, but mobile should have a big spot on this list, too. Take a look at the infographic below to see all of the marketing statistics that are defining 2014.

2014 Marketing Statistics Infographic

When sharing this infographic, be sure to include attribution to the source: webdam.com.

Susan Gunelius

Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 20-year veteran of the marketing field and has authored ten books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.

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  1. says

    Interesting infographic, Susan. I wonder why the “What to consider for your digital audience” section didn’t include a reference to mobile devices?

  2. says

    Stephen, exactly! Of course, you can’t fit everything in an infographic, but as I mentioned in my post, I think mobile did need to be included in some way.