Guest post by Craig Calvin (learn more about Craig at the end of this post) As the global economy grows weaker, Internet commerce is growing at a faster rate worldwide. Brick and mortar can take a big bite out of your company’s bottom line, but what is even more expensive for any company is its payroll and benefits packages. Employees usually make up about 50% of the cost to … [Read more...]
Archives for August 2011
Does Customer Experience Trump Price?
Guest post by Sarah Hedayati (learn more about Sarah at the end of this post) When you go into a business, what’s more important to you: price or the experience that takes place? While you may be thinking, “I lean toward experience, but it won’t matter if the price is beyond what I can afford.” There is a line that separates price from experience. In general, most people will … [Read more...]
Women in Power: Leadership Differences By Gender
Guest post by Allie Freeland (learn more about Allie at the end of this post) As women progressively enter leadership roles and management positions in organizations that traditionally used to be held by men, many pose questions about leadership styles and gender. The Bureau of Labor Statistics shows that nearly one of four chief executives and one out of twenty … [Read more...]
Repurposing Content: It Works for Social Media, Too!
The life of a single tweet or Facebook post may be quite short, but they perhaps have more value than you realize. As women in business, we are always "on"… and with social media it's no different. Between LinkedIn, Facebook, Twitter, the newcomer Google+, and our blogs, we are sharing massive amounts of information on a regular basis. But how do we make it work for us … [Read more...]
IT Overinvesting – Is it Better to be Safe than Sorry?
While I haven't read the book, an article on Reuters suggests that the book Aligning Technology with Strategy by Harvard Business Review advises companies evaluate their IT costs to prevent overinvesting. Specifically, companies should: "Spend less. Evaluate expected returns from IT investments. What's essential spending versus discretionary or unnecessary? Then eliminate … [Read more...]
Hilary Brooks Joins WomenOnBusiness.com as Assistant Editor
WomenOnBusiness.com debuted in November 2007 as a labor of love for me. At a time when I found myself spending more and more time writing about business and marketing online, I continually noticed how it was always me and a bunch of men writing about business topics. I wanted to create a place online where women could have a voice about business and establish themselves as the … [Read more...]