If you'd like to learn to write compelling copy for your own advertising and marketing materials or if you'd like to transition into a career as a copywriter, then take a look at the new course I'm offering through the Absolute Write University: Copywriting in 10 Easy Steps. The online course follows the steps I teach in my upcoming book of the same title, Copywriting in 10 … [Read more...]
Archives for February 2008
Top 10 Small Business Administration Website Links
Donna Maria Coles Johnson of Indie Business Media LLC wrote a great post on her blog, Indie Business Blog, today called Top 10 Small Business Administration Website Links. If you've ever tried to navigate the internet to find resources and information to start a business, then you know it can be overwhelming and like finding a needle in a haystack. Donna mapped out links to … [Read more...]
Reminder: 5 Secrets of Millionaire Women Business Owners Telecast Tomorrow
As I first wrote about back in January, the Principal Financial Group is hosting a series called the Five Secrets of Millionaire Business Owners. Tomorrow, Mary Cantando, business growth advisor and author of The Woman's Advantage: 20 Women Entrepreneurs Show You What it Takes to Grow Your Business, will lead a class in which she'll share best practices you can implement into … [Read more...]
Fast Company Offers Social Networking
More and more social networking websites are popping up online everyday, but an interesting new twist on social networking is coming from established businesses adding a social networking component to their existing websites. Fast Company is one of the most recent entrants into the social web by adding a new Business Network to its existing website where users can publish blog … [Read more...]
The Kaleidoscope Group: Specializing in Advertising to Women
In November 2007, I wrote a post about a new ad agency, Womenkind, that focuses on women using a unique business model. Now, another agency, Hoffman York, is launching a business unit dedicated to advertising to women called The Kaleidoscope Group. This new agency is the product of three years of research, interviews and reviews done by Hoffman York. The Kaleidoscope Group … [Read more...]
Women Working in Technology Still Not Equal to Male Counterparts
Catalyst has released an overview of their most recent study about women working in the field of technology. The study shows that while women are making strides in high-tech careers (in comparison to study results from earlier in the decade), they still face significant barriers to equality. Women in the high-tech industry cited the following problems: A lack of role models … [Read more...]
PINK Magazine Names Top 15 Women in Business
PINK magazine's March/April 2008 issue names the top 15 women in business. These are the women PINK has named "The Innovators." PINK calls their list the, "exclusive list of the most influential women driving innovation (and revenue) in corporate America." PINK developed their list of the top 15 women in business through nominations from the top 250 public companies as well … [Read more...]
Oprah Winfrey Gives Suze Orman’s Book a Boost
It's well known that when Oprah Winfrey endorses something, sales go up. It's also a known fact that when Oprah Winfrey adds a book to her book club, sales for that book increase by a million copies. On Friday, Oprah Winfrey put her seal of approval on Suze Orman's book, Women & Money. On Friday's telecast of The Oprah Winfrey show, Oprah told her viewers that Suze Orman's … [Read more...]
HP’s Small Business Contest
Hewlett-Packard (NYSE: HPQ) has a great contest going on for small business owners. It's open for entries through February 28, 2008. It's called the "What do you have to say?" Small Business Contest, and one small business owner in the U.S. will win an opportunity to build their brand and differentiate their business. … [Read more...]
Top 50 Business Plan Posts of the Year
In January, I wrote a post on BloggingTips.com called 5 Tips to Create a Blog Plan for Long Term Success. Today, I received an email from Evan Carmichael of EvanCarmichael.com to let me know my post was included (and ranked #4) on the list of the Top 50 Business Plan Posts of the Year that was published on his website today. If you need to write a business plan or revise … [Read more...]