I've been on my "virtual blog tour" for one month now. This is an activity in which on every business day, a blogger or radio host invites me to be interviewed or contribute a guest post. Several hosts have invited me to be "present" in their blog space for several days. The purpose of my tour is to promote my new book Whale Hunting Women, and Nikki Leigh of Promo 101 is … [Read more...]
Archives for May 2009
Thriving During an Economic Downturn
Post by Liz Cullen, contributing Women On Business writer Recently in the media, there haven’t been many positive stories about businesses doing well. As Amy discussed in her post last week, not only are there businesses surviving the downturn but also businesses who are doing the best they can to thrive in a downturn. Several women I have spoken to recently told me their … [Read more...]
What are the Best Ways to Create, Manage, and Build a Brand?
Often times, are so enthusiastic and think they are going to strike it rich as soon as they release their product or service, but they are often mistaken because without effective marketing, the public will not hear about what they have to offer. Many small businesses make the mistake of placing poorly written full-page ads in local newspapers or placing on . Because the … [Read more...]
Dealing with sensitive issues in the workplace
A blog post about telling someone they need to look more professional at work got me thinking about the best way to handle sensitive issues in the workplace. … [Read more...]
Packaging your Products into a Menu of Options
By now, you've probably perfected your 7-second version and 30-second version "elevator pitch" about what your company offers. You probably know what it is that you do best, and who your specific market of consumers is. But can you do more? Will you demonstrate for someone what you offer, instead of just telling them? Will you walk someone through a version of your … [Read more...]
Wait a Minute Mr. Postman…
Postage is one of those necessary expenses that most of us don’t think deserves a second thought. The cost of postage is fixed, and it’s really not that inconvenient to have to run to the Post Office or UPS store to get a package out the door on time, right? Well, not exactly. Most business owners would be surprised to find out how much money they waste “rounding up” by … [Read more...]
Walking the Line at Work. Choosing Appropriate Attire
I was on the fast track. It was just a little over a year since I was hired for an entry level position with a medical management company and I was promoted to executive status. I loved my job. I got to travel and meet and work with wonderful people. I was good a managing others and excelled at my job. Corporate headquarters was on Madison Avenue in New York City. We had … [Read more...]
Build Your Skills With Outside Activities
Post by Jane K. Stimmler, contributing Women on Business writer There are many reasons why women should consider getting involved in a community organization or extracurricular activity. It is important to be an advocate, help others, make your voice heard, and contribute. In addition, it makes excellent business sense. If you look at the resumes of industry leaders, you will … [Read more...]
Never Forget
I sit here thinking about words of encouragement and pearls of wisdom for the working woman on this Sunday before Memorial Day and I am at a loss. My words seem so insignificant, but I'm writing anyway. This Monday morning deserves more than best practices and philosophies. No level of business prowess can trump the efforts and sacrifices made by the men and women of our … [Read more...]
Weed First, Fertilize Second
Post by Tanya Goodwin-Maslach, contributing Women On Business writer Jim Collins had his bus and 3M CEO, George Buckley, has his garden. However you look at it, getting, keeping and growing the right people in your company and on your teams, determines your ultimate success. But then again, didn’t we learn that in grade school? Remember those days? When we stood in two … [Read more...]