Another talented business woman, Lya Sorano, has joined the Women on Business writing team. Please join me in welcoming Lya to the team, and learn more about her below. Lya Sorano, writer and New Media strategist, is the CEO of The Oliver/Sorano Group, Inc., a marketing and PR firm established in Atlanta in 1980. As a business writer, her topics have most often been … [Read more...]
Archives for February 2010
Anne Clarke Joins the Women on Business Team of Writers
Please join me in welcoming Anne Clarke to the Women on Business writing team. You can learn more about Anne below. Anne Clarke is the founder and principal of ABClarke Coaching. A personal and executive coach and motivational speaker, Anne offers coaching clients and speaking audiences alike a fresh, informed perspective and dynamic, effective, presentations directed at … [Read more...]
Mahsa Shamsipour Joins the Women on Business Writing Team
I'm happy to introduce Mahsa Shamsipour as the newest member of the Women on Business writing team! Mahsa’s blog postss will cover the struggles and triumphs that a young, female entrepreneur experiences while initiating the start of her own business. She will also offer tips and tricks for anything from writing that business plan to where to get cheap business cards and how … [Read more...]
Don’t Get Ripped Off – Tips for Saving Money on Credit Card Processing
Guest post by Stella Fayman (learn more about Stella at the end of this post) When merchants begin accepting credit cards, usually they sign up for Paypal (if an online merchant). However, as business booms and revenue from credit cards grows, it may be more cost effective to switch to a credit card processor (merchant account provider). Be wary, processors are known to be … [Read more...]
The Biggest Mistake in Marketing
The biggest mistake made in marketing -- and a reason that success can be so elusive -- is failing to clearly explain what you are selling. Specifically, the benefits to your consumer. We’re all looking for the answer to one very specific question: What’s in it for me? Consumers rarely make buying decisions based on a product or service’s features; yet that’s what most … [Read more...]
How Do You Get Someone’s Attention?
I was in Orlando this past week with some colleagues training a medical device sales force on “purposeful communication”. “Purposeful Communication” is communication that has a goal or desired outcome and when applied to sales presentations, the objective is to create a sales presentation that is well organized around a desired outcome with your target audience. Selling to a … [Read more...]
Maybe We Really Have Changed
I was very conscious of role changes yesterday. First, my husband and I needed to get some basics for our new home in Sonoma County California. We were running late and made a last stop at the closest Costco. The Super Bowl had started about ten minutes before and as Saints fans, we wanted to get home to cheer this special team to success. I stopped at the bank of … [Read more...]
A Picture Perfect Business Model
Every day I meet people who are really good at what they do; and every day I remind myself what I am best at. It's not because I need the constant ego boost, but because I have to remind myself to stay focused...laser focused on the big picture instead of getting side-tracked when something sparkly catches my eye. Why is it that companies like Kodak, Xerox and Microsoft … [Read more...]
Employee Brand Differentiation
Differentiating oneself in the workforce today may hold the key for many employees who are keenly interested and highly motivated to survive downsizing. While it may take extra effort, the payoff can be exponentially greater both short and long range; for the employee and the company. With discipline, determination, and drive, employees can make their mark strategically, … [Read more...]
The Keys to Employee Retention
Post by Veronica Eyenga, contributing Women On Business writer Employees are the driving force to your business’ success and retaining those key people is critical to the health of your company. The ability to keep your best employees ensures customer satisfaction, product sales, and deeply embedded organizational knowledge. But how do you get your best employees to stick … [Read more...]