NEWS AND INSIGHTS UPDATE: For the past eight years, UC Davis Graduate School of Management has conducted a census of women directors and highest-paid executives at the 400 largest publicly held corporations headquartered in California. Unfortunately, the statistics in the 2012 census, which was released earlier this week, shows that the gender gap is just as big today as it was … [Read more...]
Archives for December 2012
Build Your Brand by Promoting Yourself
Marketing - all companies do it. Whether a television campaign, internet ads, radio spots or magazine spreads: companies market themselves in order to stay relevant and attract clients. As self employed women it is easy to forget how important it is to market yourself. If you don't - no one else will. You started your company or career because you have something to offer. You … [Read more...]
What Americans Really Think About Telecommuting [Infographic]
Would you want to telecommute if you could? Why or why not? Each year TeamViewer conducts a survey of American telecommuters to identify the benefits of telecommuting as well as the unique demands that come with working remotely. However, the benefits to employees can also be benefits to employers. For example, the survey revealed that 50% of telecommuters believe they are … [Read more...]
Back to Basics
As small business owners we routinely perform tasks that larger companies would associate with assistants and receptionists. I answer phones, research client questions as well as conduct meetings and business development. As the economy continues to stall I have found myself performing tasks that even I have had to sit back and wonder if I should be doing them. What I have … [Read more...]
15 Words to Delete from Your LinkedIn Profile
NEWS AND INSIGHTS UPDATE: LinkedIn has analyzed its 187 million members' profiles and compiled a list of buzzwords that are so overused they can actually do more harm than good. If you want recruiters to contact you, potential clients to connect with you, or peers to reach out to you, then you need to add more substance and less buzz to your LinkedIn profile. Julie Bort … [Read more...]
Finding the Right Job – Personal Satisfaction Matters
Life is short. We have heard that quote a million times, but as I watch the years roll by I know that it's absolutely true. It is important to do something you enjoy. Whether you work for yourself or for someone else, finding the right job is essential to enjoying life. If you are unsatisfied with where you are, take the plunge and look for something new. You are never too old … [Read more...]
4 Steps to Hire and Retain Top Talent [Infographic]
Did you know that 49% of employers are currently struggling to fill critical positions? Did you know that employers will face a 40% loss of senior talent by 2016? Those two statistics are cited by internet-based payroll software provider Paycom, which created an infographic that offers four steps to help employers find, hire, foster, and retain top talent. Naturally, … [Read more...]
Transforming social media into social meetings
If you're like me, leading an online lifestyle has become second nature. So much so, that conversations about the downside of social networking rarely crop up (the topics of cyber bullying and "too much information" notwithstanding). Hanging out online is part of our daily routines, just as brushing our teeth and getting to the gym. Other than my eyes and fingers, which could … [Read more...]
Free Content Marketing Strategy Worksheet and Template
NEWS AND INSIGHTS UPDATE: The start of a new year means many business owners and marketers are preparing their 2013 marketing plans, and content marketing is one of the hottest topics for marketing in the new year. To help you jumpstart your content marketing efforts in 2013, I shared some free content marketing tools on Forbes today from Content Marketing for Dummies. Follow … [Read more...]
Getting More Women in the C-Suite Should Start at Business School
NEWS AND INSIGHTS UPDATE: The key to getting more women in C-Suite positions is making sure leadership development begins while women are still in business schools. That's a critical factor that's missing from most business schools but is keeping the gender gap wide in the board room and executive offices according to Daria Burke, Founder and CEO of Black MBA Woman. Daria … [Read more...]