There is a theory out in the world of baseball that everything you need to know about life, you learn in the outfield. I think there is some truth to that. Baseball is a game of knowing when to swing, learning about the other team and waiting for the right time to steal the bases. Sounds an awful lot like business right? We all know that we have to be strategic and … [Read more...]
Archives for August 2013
Would Tax Breaks for Working at Home Help Women?
Guest Post by Julia Kukiewicz (author bio is available at the end of the article): The new president of the British Chambers of Commerce wants to encourage women to work from home. “Government could give incentives, such as tax breaks, to encourage homeworking and remote working, which would mean women can fulfill their tasks wherever they are,” said Nora Senior, who was … [Read more...]
Manage Your Business With A Proven System
Sponsored by Appraisal360: Organizations that want to stay competitive must be proactive. Successful organizations take steps in training that ensure their people development budget delivers measurable results which are reflected in their bottom line. 360˚ feedback is a proven system used to establish a more targeted and measurable learning and development solution. The … [Read more...]
Women in Computer Science – Time to Change the Ratio [Infographic]
What are the social and cultural perceptions that hold women back from pursuing computer science as an area of study? How can we encourage more girls to pursue careers in computer science and other STEM careers? Those are two of the questions Play-i answers in its new infographic, "How Girls Hold Themselves Back from Pursuing Computer Science." The declining number of women … [Read more...]
The Woman’s Journey Across the Generations
Guest post by Jennifer Ballard (learn more about the author at the end of the article): “I am no bird; and no net ensnares me: I am a free human being with an independent will.” Charlotte Brontë When presented with the opportunity to write a guest post for Women on Business, I knew that, as a woman, I wanted to write something that would be meaningful for other women to … [Read more...]
How to Manage Your Cash Flow As a New Entrepreneur
Guest post by Jill Beirne Davi (learn more about the author at the end of this article): After making the leap from corporate employee to entrepreneur, I realized that I was going to have to completely change how I viewed cash flow in my life and in my business. When I was working in the corporate world, cash flow was relatively simple to understand. I got the same steady … [Read more...]
The Small Business Owner Blues
In the silence of the night when everyone else has shut down and you are left with your decisions, that’s when you become an entrepreneur. Someone said to me once that to be an entrepreneur you have to have a spouse with a full-time job and while that anecdote is funny it’s also a bit sad. The very essence of an entrepreneur is a risk-taker, however unfair that risk is to the … [Read more...]
Take your Small Business Back to School
I've always loved the Staples commercial in which a father runs through the aisles, filling his cart with school supplies; a scene set to the tune of "It's the Most Wonderful Time of the Year." This brilliant marketing is a great take on parenting, but also highlights the hate-to-love it excitement and promise of another academic year. As a kid, back to school season always … [Read more...]
How Audio Branding Can Help Define Your Business Culture
Guest contribution by Colleen Fahey (learn more about the author at the end of the article): The most important brand touch-points for customers are your employees. Since employees are the flesh and blood manifestation of your brand, they need to know they belong and be clear about what they belong to. It’s no wonder many companies use audio branding primarily for their … [Read more...]
7 Ps of Social Media Marketing Success [Infographic]
Social media marketing success is tied directly to brand building. Are you tackling social media in the right ways to effectively grow your business, attract your ideal customers, and reach your goals? Take a look at the infographic below to learn how you can go from social media zero to hero by following seven specific "Ps" --- perception, predominance, progression, proof, … [Read more...]