If you host events of any kind for your business, then you need to be extremely organized and detailed-oriented. You need to plan for every contingency. If a speaker cancels at the last moment, you should always have an alternative that’s ready to go. When you plan an outdoor event, you should have the foresight to line up tents or move to a backup indoor venue should the … [Read more...]
Archives for November 2013
5 Communication Mistakes You’re Making
As a woman, you think of yourself as a good communicator. You love to engage in conversations with your peers, build relationships with customers and strategic partners, talk about ideas that get you excited, and even share water cooler conversation. You’ve got creative ideas to share, perspectives that offer new insights, and feedback that adds value. And you love having … [Read more...]
Testimonials: Why your Event Needs Them
For events, testimonials are essential. Just like endorsements are needed for LinkedIn and good references are a critical part of your resume, testimonials prove that you have experience, have attendees that have been satisfied, and will provide what is promised. Two reasons that you should gather testimonials for the event website are that your attendees are going to sell … [Read more...]
How to Maximize Customer Retention During the Holiday Season
Customer satisfaction is a leading reason why consumers choose to work or not to work with a business. Lack of respect or courtesy between your employee and customer can be detrimental to or even kill a sale. For the optimal customer experience, employers need to teach employees to implement Compassionate Communication. Compassionate Communication involves four concepts that … [Read more...]
Guaranteed Way to Get More Customers Fast
A few years ago, on a bright Sunday morning, a friend and I decided to take a drive around the city. As I sat in the passenger’s seat basking in the morning glow of the sun, I noticed something that snapped me out of my bliss. Because my friend was driving I was able to look on both sides of the streets. I like to compare and contrast the houses and see which one I would … [Read more...]
3 out of 4 Recruiters Reject Job Candidates Based on Online Investigations [Infographic]
You posted what on Facebook? In a new infographic titled Fired for Facebook (shown below), you can see why it's absolutely critical that you're careful about what you publish online. Three out of four recruiters are now required to conduct online investigations of all job candidates, and 70% of recruiters have rejected job candidates based on what they found in their online … [Read more...]
What Does Having It All Mean to You?
Recently, there has been a lot of debate among smart woman on whether Moms can truly have it “all.” Some, like Facebook’s Sheryl Sandberg, say yes, and share their tips on how you too can have a thriving career and family. Others, like former State Department official Ann Marie Slaughter say no, unlike what we’ve always been told, for women it’s just not possible. At least … [Read more...]
3 Advantages Women Supervisors Have Over Their Male Counterparts
Man vs. woman – it is an epic debate for the ages, and one that almost always sparks controversy and conversation. While it may seem sexist and even immature to state that all women are better company directors than all males, there is research to suggest that females do possess some traits and characteristics that make many of them more suitable for jobs in … [Read more...]
The Big Dream of a Small Company
I had an interesting conversation today about strategy and growth. What was different about this conversation was that the tone of it just made sense. As my firm has grown and matured, things have changed. The stakes have become bigger, the rewards better and the disappointments more bitter. As I wondered aloud ‘am I dreaming too large’ these are the nuggets the conversation … [Read more...]
How to Make Sure You Have a Smooth Event Registration Process
You know what the largest hurdle is when you have to manually collect event registrations? All things are! Let’s take a look at the cold, hard truth. Dealing with registrant information with a spreadsheet can be prone to error and very time-consuming. Inversely, online registration lets people sign up when they want to, and the responses are recorded in real-time and … [Read more...]