There are right and wrong ways to go about any marketing strategy. At a networking event I just attended, I had a conversation with a CPA about doing an e-book. She felt if she wrote a book no one would hire her. That’s a response I hear from many people. When you offer a free e-book or consultation it’s not about giving away everything. It’s meant to encourage people to … [Read more...]
Archives for October 2014
5 New Leadership and Management Books You Can Read on a Plane
Looking for some good leadership and management books that you can read on your next business trip? Here are few new books that I recommend about risk, capitalism, data, and more! 1. Take Command Lessons in Leadership: How to Be a First Responder in Business by Jake Wood The founder and CEO of Team Rubicon and an ex-Marine sniper applies lessons in leadership and teamwork … [Read more...]
Are You in Business or Do You Just Own a Job?
Leverage is one massive key to successful business. And leveraging the skills and experiences of people who work with and for you is absolutely essential if you want to reach the dizzying heights of business success. It is also a skill that a lot of business owners lack. You may have started your business as the general dogsbody---learning how to do every little thing in … [Read more...]
As a Woman in Business, Can You Really Have It All?
As an executive creative director in advertising, being a woman is apparently a rare thing. I recently found out that I am one of three percent of women creative directors. Being a single mom makes my distinction even more rare or at least seemingly undoable. I get asked how I balance life and work all the time. Here’s my answer: I don’t separate life and work. It’s simply … [Read more...]
When is a Director Independent?
When is a board director independent? This question is on the minds of many in the corporate governance arena. The world's two biggest and most powerful proxy firms, ISS and CGI Glass Lewis, are weighing in for no votes on directors they feel are not independent. Here are a few thoughts as to when a director may be deemed as not independent from the Australian Securities … [Read more...]
The Strength of Approachability in Business
In the business environment today, women often fight for leadership opportunities. It’s been a man’s world, and according to recent statistics, it still is. So, for many women, climbing the corporate ladder and claiming an office in the C-Suite requires tenacity, fortitude, and thick skin. Women find that showing strength through resilience and the ability to make tough … [Read more...]
Meeting Of The Minds
What if you could have a group of business owners at your disposal? A group that could help you with challenges you might be facing in your business. Better yet, wouldn’t it be a wonderful experience to help another business owner with their challenges by using your expertise? You can have that and more when you join a group that’s structured as the “meeting of the … [Read more...]
What You’re Selling isn’t Always What They’re Buying
Do you ever wonder why the prospects on your mailing lists and in your locality do not buy from you? Maybe this story will help. Sally owns a flower shop and takes great delight in helping customers buy flowers for their partners, for weddings, for Valentine’s day and all the events people tend to buy flowers for. Between events, she struggles to find any customers and the … [Read more...]
Boom in the Asset Finance Market Helps SMEs Grow
Sponsored by: Ultimate Finance Group plc Recent reports show that the asset finance market is growing at a healthy rate – July 2014 was the strongest month so far in the year and up 23 percent over July 2013, according to figures from the Finance & Leasing Association (FLA). Most sectors in the asset finance market experienced growth during this period, including new car … [Read more...]
How to Create A Financial Model for Your Business
Most entrepreneurs fall in love with an idea and spend a lot of time building out what it looks like. For example, a software developer will work on the features of his software product; a chef will work on the menu for her restaurant; and a service provider will identify potential customers for her services. This is the fun part of creating your business plan, and it is … [Read more...]