As a business owner, there are some mistakes that you simply shouldn't make. Here are five rookie business mistakes that you need to avoid: 1. Bad Customer Service We have all experienced bad customer service at some point in our lives that has made us turn down a sale. Many times we walk out of a store because we are not greeted as we enter or as we shop. This is bad … [Read more...]
Archives for June 2015
Handling Conflict on Your Team
It is inevitable that discord among team members will arise from time to time, and stepping in to tackle and resolve conflict ranks pretty low on most managers’ list of enjoyable activities. But unhandled friction erodes morale and productivity, and can turn even top performers into stressed out B-team players. When disharmony is affecting your group, you may be tempted to … [Read more...]
8 Ways to Write a Blog Post that Will Attract Readers
The other day I was visiting one of my favorite websites and found an interesting post. It was talking about how long your blog post should be. What surprised me was the fact that it said your blog posts should be 2,000 words! I can tell you from personal experience that I don’t tend to read blog posts that long. 1. Post Length People can get distracted easily so short … [Read more...]
Sometimes You Just Have to Write that Check!
I am all for saving on costs – particularly during the heady days during the business start-up phase. In fact to be fair, this phase often drags on a bit depending on the scalability of your business. I’m really talking about smaller indigenous businesses here, such as retail businesses---maybe you’re opening a café or a hair salon, or maybe you’re offering a service such as … [Read more...]
The Power of Long-Form Content in Your Marketing Strategy
If you’d like to improve your conversion rate, social shares, engagement and search engine rank, consider harnessing the power of long-form content in your marketing strategy. What is Long-Form Content? Long-form content, as the name implies, uses lengthy articles as part of a broader, comprehensive content marketing strategy. Typically, an article is considered long form if … [Read more...]
Aiding Employees in Their Quest for Work-Life Balance
It's a rare interview with a job applicant that at some point doesn't include the words "work-life balance" from the candidate. The reference is usually made when the potential employee is discussing the fact that they want to be dedicated to their work in your firm, but they are also a family person and want time to pursue life separate from their workplace. Usually they … [Read more...]