Post by Dr. Marsha Firestone, contributing Women On Business writer Earlier this month, the WPEO signed a Memorandum of Understanding (MOU) with the New Jersey Department of Treasury, Division of Minority and Women Business Development at the WPEO Breakthrough Breakfast. New Jersey State Treasurer, R. David Rousseau, co-signed the document with me, which allows women-owned … [Read more...]
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Winners of the Ernst & Young Entrepreneur Of The Year Announced in Metro New York
Post by Amy Blais, contributing Women On Business writer Ernst & Young LLP recently announced the winners of the Ernst & Young Entrepreneur Of The Year® awards in Metro New York. President & Founder of the WPEO, Marsha Firestone was a member of this year’s judging panel, who had the difficult task of selecting 11 winners from the 34 outstanding finalists. Three … [Read more...]
ROI on Social Media
Post by Dr. Marsha Firestone, contributing Women On Business writer Return on Investment or ROI is a profitability measure that evaluates the performance of a business. One of the most common ways to determine ROI is to divide net profit by total assets. ROI on social media would be calculated by the money you put into different social media outlets and the business you get … [Read more...]
Statistics About Women Business Ownders from Center for Women’s Business Research
Post by Dr. Marsha Firestone, contributing Women On Business writer Each year at the WPO/WPEO office, we order the new update of the “Key Facts about Women-Owned Businesses” booklet from the Center for Women’s Business Research. The information is not only useful in keeping us updated on the progress that women in business make each year, but is also a way to track the … [Read more...]
Celebrating the Advancements of Women
Post by Dr. Marsha Firestone, contributing Women On Business writer In March, I wrote about celebrating Women’s History Month. The celebration has grown from International Women’s Day in the early 1900’s, to Women’s History Week in 1980, to the entire month of March when Congress voted in 1987. Since 1992, every U.S. president has issued a proclamation declaring March to be … [Read more...]
The Importance of Being Certified as a Woman Owned Business
Post by Dr. Marsha Firestone, contributing Women On Business writer Supplier diversity in a company is usually a department that encourages the use of diverse vendors as suppliers. This includes Minority Business Enterprises (MBE), Women Business Enterprises (WBE), Disadvantaged Business Enterprise (DBE), and Disabled Veteran Businesses (DVB). At the WPEO, we certify … [Read more...]
Marketing in an Economic Downturn
Post by Dr. Marsha Firestone, contributing Women On Business writer During tough economic times, business owners are forced to cut costs. Marketing is often one of the first things to be reduced, but that doesn’t mean it stops. You just need to learn to market in a different way. If your marketing budget is changing, your techniques will have to change as well. Don’t let … [Read more...]
Women’s History Month
Post by Dr. Marsha Firestone, contributing Women On Business writer March is Women’s History month, a chance for us to look back on all the advancements women have made. Celebrating women’s history began in 1978, as “Women’s History Week.” There was a largely positive response, and as word spread, more and more people started recognizing this … [Read more...]
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Susan Gunelius (Founder and Editor-in-Chief) WomenOnBusiness.com was founded in 2007 by Susan Gunelius, President & CEO of KeySplash Creative, Inc., offering copywriting, content marketing, email marketing, business communications, blog, book and article writing, as well as marketing and branding consulting services. She brings with her 30 years of experience working … [Read more...]