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Marketing has always made use of video content, but with the rise of the digital era, it has become easier than ever to put your message out there in a video format. That being said, there are many companies and institutions that don’t recognize the sheer value of using a service like san diego video production in order to implement a video strategy into their digital marketing campaigns. The benefits of using video over any other form of marketing are clearly, and we’re going to tell you why.
If a Picture is Like a Thousand Words…
If a picture is like a thousand words, how many words do you think a couple of frames in a video are worth? The efficiency with which videos get a point across is unmatched, and that is why it remains one of the best marketing tools available.
The Option of Going Live or Animated
Marketing campaigns, ideas, and concepts can be tricky to pull off with real actors or real sets, not to mention they can be incredibly pricey. With video, however, you don’t have to go down that route if you don’t want to. You can always use animation, which is actually the preferred method of video for marketing.
Why is animation superior to traditional live action film? It’s because animation gives a company the freedom to express themselves to the fullest without having to worry about the capabilities of a filming crew. Animation is all done in a very controlled environment, and it’s a lot easier to put in practice. It’s also the perfect medium for bold ideas. If you want to film a commercial or marketing ad in which a man goes to the sun, comes back, takes a swim, and then transforms into a tree, all in a matter of seconds, you’ll need more than a big budget. With animation, however, there would be nothing truly challenging about such a request. It’s all doable.
People React Better to Video
It’s not just about how you’re able to create content as a company, but also, how people will engage with what you offer. From the consumer’s point of view, video will always be a medium they can relate to and understand, particularly since the message is well received online. On the internet, you don’t have a lot of time to get your point across. That’s because people are impatient, and no one will read a three page block of text about your products or services. That’s just boring. Instead, they’ll gladly watch a 30-second video that manages to encompass every single point you could have made in that three page block.
These are some of the most important reasons why video is an essential tool in digital marketing and why implementing it as often as possible is a step in the right direction for every thriving company.