It doesn’t matter whether you work for a large Fortune 500 company or own a small Mom and Pop grocery store, devising a sound marketing strategy is going to help meet monthly and annual goals and objectives smoothly and effectively. It doesn’t have to cost a million dollars and you don’t have to have an MBA from Harvard Business School either. The keys to developing a … [Read more...]
Quick Marketing Tips for Steady and Long Term Growth
With today's marketplace so cluttered, business owners have to differentiate themselves from the rest of the bunch. Continue reading to learn some of the fastest ways to market your business in a cluttered market. All marketing material images and tones should coincide with your brand. Website, postcards, mission statement, slogan, brochures, newsletters, letters, press … [Read more...]
Blogging – The New “In” Marketing Strategy
Blogging has become the most innovative marketing strategy since the creation of the Internet and the print sales letter. Blogs are great for online marketing campaigns because they are interactive communities for business owners and their audiences. Blogs, mostly have been used as substitutes or supplements to websites because they are user-friendly, easy to manage and … [Read more...]
6 Best Tips to Online Cost Effective Marketing
Is your business experiencing stagnation with the Recession? If so, continue reading. Five years ago, did you see this economic recession coming? Perhaps, you did to a lesser extent, but you didn't really think it was going to be this bad, right? With that said, companies have to gain leverage and position themselves to their markets by becoming the number one choice to … [Read more...]
Has Email Marketing Become Obsolete?
Even though we are bombarded with thousands of emails per week, email marketing has not become obsolete. In fact, email marketing is one of the most effective ways to stay in touch with existing customers as well as attract new customers if it used correctly. However, many business owners waste countless hours putting together email marketing campaigns with weak copy, bad … [Read more...]
ROI on Social Media
Post by Dr. Marsha Firestone, contributing Women On Business writer Return on Investment or ROI is a profitability measure that evaluates the performance of a business. One of the most common ways to determine ROI is to divide net profit by total assets. ROI on social media would be calculated by the money you put into different social media outlets and the business you get … [Read more...]
Creating and Maintaining your Website
Many of my friends who are getting laid off or struggling with the economy right now are wondering if there is a way to set up an easy website and get started with promoting a side business or a new business. From what I understand, it's tough going out there and to some extent I'm really grateful, fortunate, and thankful for all of you who support my web design business, … [Read more...]
Twitter, is it really what it’s Cracked Up to be?
Microblogging, particularly Twitter has revolutionized communication between people as well as companies and their markets. At first I didn’t like Twitter. In fact I didn’t even know what it was or how it worked, nevertheless understood how it related to marketing. But now that I do understand how Twitter is used and that it is the hottest new craze in terms of strategic … [Read more...]
4 Great Women Bloggers
I've been on my "virtual blog tour" for one month now. This is an activity in which on every business day, a blogger or radio host invites me to be interviewed or contribute a guest post. Several hosts have invited me to be "present" in their blog space for several days. The purpose of my tour is to promote my new book Whale Hunting Women, and Nikki Leigh of Promo 101 is … [Read more...]
How important is Relationship Marketing?
It doesn’t matter whether we are in a recession or prosperity, staying in touch with clients is imperative. Staying in contact not only shows that we care about our clients’ needs and wants, it also shows that they can trust us to be there for them at any given time. The more support we provide and the happier our clients are, the more they will come back and purchase from … [Read more...]