You've either just started your Twitter account or you're thinking about taking the plunge for your business. You might have been reading about the incredible ability of the Search function on Twitter to find real-time, individual conversations about the keywords that you're passionate about: search.twitter.com. For this tool, along with all others, consider: what are you … [Read more...]
Social Media: Because We Have To Know There’s Sunshine Somewhere
Logging on to Twitter on a gloomy, overcast English morning, I was cheered to find that someone had tweeted: ‘WOOOHOOO!!! Sunshine and warm today in Minneapolis!’ It made me smile, and I thought that perhaps there was a chance of good weather over here at some point. Well, you never know. The idea of connecting with people from all different places around the world is one … [Read more...]
When the Audience Comes Backstage
Six Degrees of Separation - the idea that you are connected to everyone else in the world by no more than six links – has been championed throughout the world of social media since the latter’s conception. The further in we go, and the more friends we add on Facebook, Twitter, LinkedIn, and the like, the more we see that this is true. Rather than a few strong connections, … [Read more...]
How Women Can Use Social Media to Advance Their Businesses
Post by Amy Blais, contributing Women On Business writer At the WPEO, we get a lot of questions from WBEs about social media. Mainly, women business owners are asking how to use social media to advance their business. If you haven’t already started engaging in the social media trend, now is the time. Social media sites can be used as a low cost marketing tool to reach … [Read more...]
Merchant Cash Advance Financing: The Good, the Bad, and the Ugly
One of the first rules for survival in the Wild West also applies to business- resourcefulness, or making the best use of what you’ve got- is one of the best ways to make sure you survive tough times. With loan default rates higher than they’ve been in quite a while, traditional financing is becoming harder to find, especially for new or smaller businesses. If a loan is not … [Read more...]
Word of Mouth Marketing
I have always maintained that the best way to market is by word of mouth. Communicating with your network is the most powerful and important marketing vehicle you've got. I was so pleased to read Seth Godin's blog last week, because he validated this marketing approach and labeled it, the secret of new marketing. In his blog, Seth states: Find ten people. Ten people who … [Read more...]
Person, Brand Thyself
‘Today you are you, that is truer than true. There is no one alive who is youer than you.’ – Dr. Seuss Wise words from another children’s author. Yet in this age of branding, of social media, of digitisation to the extreme, how are we to know who we are? Rather than staying at home and pondering their choices, people go around the world to ‘find themselves’, when the … [Read more...]
Credit Card Services 101: Creative Ways your Business can Benefit
Did you know that there’s a big correlation between swimsuit season and credit card use? Yep, it’s official- when people are on a diet, they make more impulse purchases. Restrictive thinking of all kinds, whether it’s adhering to a diet, a budget, or a new years resolution, has been proven to lead to increased spending. Bikini anticipation aside, the above study made me … [Read more...]
How to Increase Sales Tomorrow: A Step by Step Agenda
If you’re like me, you’ve got to be thinking about increasing your revenue stream for the short term. I mean, I have the long term under control—strategy, business model development, cost management. But nothing else works if you don’t keep the income side generating new sales. So I’ve designed a one-day agenda focused totally on sales, and I invite you to try it! Here … [Read more...]
Spring Cleaning Time: 5 Business Organization Tactics that Work
It’s that time of year again…rainy days giving way to sunny skies, winter boots traded for open-toed sandals, maybe even glimmers of daylight still visible when you leave the office. The tradition of “Spring Cleaning” no doubt came from a desire to start fresh after being cooped up inside all winter. March 21st is the first day of Spring, the season of new beginnings. Why … [Read more...]