One of my favorite things about Twitter are the chat groups. On any given night, you can join dozens, or even hundreds, of other Twitterers in a lively discussion about a specific topic. Not only can you learn from others in the field, but you can establish yourself as a leader and expert while gaining new followers. How does a Twitter chat work? The moderator of the group … [Read more...]
Who is telling your story?
Whether you realize it or not, you are telling a story about your business in every thing you do. Question is, does that story accurately reflect who you are, what you do and the clients you serve? Every page on your website, every sales letter, every elevator speech, even every tweet you send - all of these communications tell the world about your values, attitudes and … [Read more...]
What are you worth? The cost of branding you.
“The cost of doing business” speaks for itself. You have to put money out to make money; feed the investment so that it grows becoming lucrative and prosperous. A fundamental basic that business leaders process regularly, right? Absolutely! Why then do many business professionals treat themselves and their own career marketing tools with substandard expectations? As a … [Read more...]
Get over it! (…the fear of being your own boss, that is)
Lately I’ve been experiencing higher than normal anxiety, the fear that maybe it won’t all work out and heavy reliance on emotional support from friends and family. The reason for acting this way, and being totally uncool, is that I have finally decided to follow my dream of being my own boss. That’s right, after several years of working for others while wishing I was … [Read more...]
Leadership and a Cup of Tea
The next six weeks of winter are the challenging ones with the flu, colds, and general challenges for all of us until those first green shoots of spring brighten the day. A vital question for all of us, and especially women in business who tend to be caretakers and pleasers is “What do you do to renew your spirit?” I’d love to hear responses that can give all of us some new … [Read more...]
Finally Get on TV with the Right Pitch
It's 2010 - Stop Procrastinating and Kick Your PR Plans into High Gear this Year Getting in TV is one of the best ways of generating publicity that increases your brand awareness, your creditability as an expert, get more clients, and increases sales. Yet, it is not easy if you don't know how to craft a pitch that is tailored perfectly to meet the needs of the … [Read more...]
Leadership Partnership and Business Possibilities
Clearing out the old to make way for the new is a wonderful practice as we enter a new year. This time, as we graduate into a new decade, the teen years of the century, we have an amazing opportunity to find a better balance and create a different kind of partnership between men and women. I believe that female leaders in the work world can lead the way in positive and … [Read more...]
4 Tips to Becoming a Superstar Self-Promoter
Guest post by Lisa Moren Bromma (learn more about Lisa at the end of this post) Most people assume that professionals and business owners are all extroverts. That is simply not true. In my own mastermind group many of the business owners that I share ideas with are actually shy people by nature. Being naturally introverted can be a challenge in any profession, but a business … [Read more...]
The Four Essential Elements to Your PR Toolbox
Part 5 of 7 Ever since the revolution of the Internet, more and more brands are becoming digital. To start playing with the big brands, smaller guys have to learn Internet based PR. They have to learn the right tools and tactics to stay ahead of the curve with the rest of the digital world. To be properly equipped, you are going to need the four following tools in your PR … [Read more...]
Learn How to Pitch the Media Correctly, without Upsetting Prospective Contacts
Publicity is more credible than advertising because it isn’t paid for directly by the company or person, while advertising space is. Public Relations specialists can't control the size of a write up as much as advertisers can. When your product, service, name, or company is in ink, it can generate great media attention, which is why billions of dollars are spent on PR every … [Read more...]