If you own a business, like a café, a restaurant, a salon, a spa, or any place that people frequent, you can draw in more customers and retain the ones you already have by making free Wi-Fi available for your guests. Just think; if you run a café and offer wireless Internet access to customers, they would more likely stay longer. When they do, they would order more items and … [Read more...]
5 Secrets to Owning Success for Small Businesswomen
Sponsored by VISA Business: 1. Perseverance In the words of Steve Jobs, “About half of what separates successful entrepreneurs from the unsuccessful ones is pure perseverance.” One of the most essential secrets to owning a successful small business for any businesswoman is committing to the long haul and never giving up. Many successful entrepreneurs had multiple business … [Read more...]
5 Ways to Earn While Having a Regular Job
So your nine to five just isn’t cutting it anymore. Whether you’re struggling to make ends meet, barely saving a cent for the future, or having trouble keeping up the lifestyle you want to live, you feel the need to make more money. Unfortunately, you can’t just quit your day job for whatever reason. All you can spend is the time when you’re not working. So what’s a … [Read more...]
How to Choose a Strong Name to Trademark for Your Business or Brand
The strength of a trademark is directly related to the nature of its distinctive character. Whether a mark is distinctive is measured by the uniqueness of relationship between the mark and underlying goods or services. Trademark distinctiveness is a key element in determining the strength of mark and accompanying scope of legal protection available accorded to it. Moreover, it … [Read more...]
How to Dream Big and Stay Real – Innovation Requires Testing
If you are an entrepreneur or small business owner, you know how important it is to maintain a competitive edge and attend to daily business strategies. Running a business is arduous work, requires 24/7 attention, and often leaves you, the business owner, exhausted. Moments of creativity can be elusive. Yet to remain competitive, you always need to be on the lookout for fresh … [Read more...]
How to Build a Powerful Team for Maximum Small Business Success
Sponsored by VISA Business: Is your team achieving gold medal success? You can’t beat the competition if you don’t have a strong team working to achieve a common goal. And you can’t take first place in a competitive marketplace if you’re not effectively executing strategies and tactics on a daily basis that will make it feasible for your team and your company to reach the … [Read more...]
Impactful Blogging Class Led by Women on Business Founder in Orlando, Florida
Women on Business Founder and Editor-in-Chief, Susan Gunelius, is leading a seminar in Altamonte Springs, Florida (just minutes from Orlando) on February 21st called Impactful Blogging that will teach you how to leverage blogging to effectively build your brand and your business. Even if you're not planning to be in Central Florida on February 21st, it's the perfect time and … [Read more...]
4 Ways Digital Tools Can Improve Your Small Business
Sponsored by VISA Business: Making your small business more digital can extend to a variety of areas of your business and increase your overall business success. From daily tasks to strategic planning, there is a free or affordable online and/or mobile tool to help you do it. Following are four ways you can integrate digital tools into your processes to improve your small … [Read more...]
Set the Stage for Business Success in 2014
The second full workweek of 2014 is here, and if you haven’t put last year’s challenges behind you or taken the lead on 2013 to-do list holdovers (including past-due invoices), you’re f—d. Starting the new year in the red, mentally and financially, doesn’t necessarily spell failure, but it does conjure up feelings of being frustrated and frazzled—a frame of mind that … [Read more...]
The Most Ignored Customer
Traffic. Everyone wants more of it. There is never enough to go around it seems. One marketer says to use Facebook. The other says to use Pinterest. The other says to use Google AdWords. Another one says to use Instagram. So many options, so little time. I always ask my clients what’s the purpose for their wanting more traffic. Their answer is usually something like … [Read more...]