Following is an edited excerpt from my latest book, Content Marketing for Dummies, which teaches individuals and business owners how to create and publish online content that can help you reach your goals. The primary benefits of content marketing are building brand awareness and developing relationships with your target consumer audience and online influencers. The idea is to … [Read more...]
New Jobs Posted to the WomenOnBusiness.com Job Board
Have you stopped by the WomenOnBusiness.com Job Board lately? You can search the job board by keywords, title, company, location, and more. You can also post job openings to find talented new employees for your organization. Green Energy Corp. posted two new positions to the job board last week! Green Energy Corp. is looking for a Senior Software Engineer and a Software … [Read more...]
Women Executives More than Twice as Likely to Leave Jobs
Female executives are more than twice as likely to leave their jobs as men. This includes both voluntarily and involuntarily departures. Yesterday I was interviewed by a reporter writing for CareerBuilder on negotiating for women in business, and the data from a study by John Becker-Blease of Oregon State University, and his colleagues from Loyola Marymount University and … [Read more...]
Becky Sheetz-Runkle Joins the WomenOnBusiness.com Writing Team
I'm very happy to announce that Becky Sheetz-Runkle has joined the WomenOnBusiness.com writing team. Becky Sheetz-Runkle is a strategic marketer, martial artist, speaker and the author of Sun Tzu for Women: The Art of War for Winning in Business. She is co-founder of Q2 Marketing, a technology marketing firm in the Washington, D.C., metro area. Becky has 20 years of … [Read more...]
Leslie A. Joy Joins the WomenOnBusiness.com Writing Team
I am very happy to announce that Leslie A. Joy has joined the WomenOnBusiness.com writing team. Leslie will focus primarily on project management topics, and I'm really looking forward to learning from her insight. Leslie is a marketing assistant, process manager, analytics geek, and blogger. She’s dedicated to keeping communications simple while maximizing impact, … [Read more...]
Can a CEO be brutally honest?
Can a CEO be brutally honest? Everyone from sales clerks to CEO’s have been talking about the ‘burning platform memo’ from Nokia’s CEO Stephen Elop. In the memo, Elop points out where the company is failing compared to its competitors and effectively asks what the staff plans to do about it. ( Read the full memo here, here.) In the memo, Elop takes a hard and critical look … [Read more...]
WomenOnBusiness.com Now Syndicated through Leadership Digital
This month, WomenOnBusiness.com was invited to syndicate our content through a new aggregation service, Leadership Digital, that aims to gather the top leadership-related content online and offer it in a single location. This is a free syndication opportunity that puts the WomenOnBusiness.com content in front of a wider audience of interested readers. Many top blogs and … [Read more...]
Leona Charles Joins the WomenOnBusiness.com Writing Team
I'm very happy to announce that we have a Six Sigma Black Belt joining the WomenOnBusiness.com team of contributors. Please join me in welcoming Leona Charles of SPC Business Consulting to WomenOnBusiness.com. I know she's going to bring unique insight with her! About Leona Charles Leona Charles began SPC Business Consulting Ltd in 2007 to help businesses of all sizes get … [Read more...]
WomenOnBusiness.com Named in Top 10 Business Blogs for Women
LittlePinkBook.com (the online destination of the former Pink Magazine) just released its list of the top 10 business blogs for women, and WomenOnBusiness.com made the list. You can follow the link to view the full list of the top 10 business blogs for women. Some of my favorite blogs for business women are included in the list, such as The Glass Hammer and more. Thank you … [Read more...]
Business Leadership Expertise: Give a Gift of Honoring
Some gifts are simple to give. They do not take time trudging through stores or surfing the internet. They take some quiet time to think about the individuals who have helped make you who you are. So, get a cup of tea and sit with these thoughts: who has helped shape your life? Right now I am researching the first section of my new book “Dipping in the WELL: Women Executive … [Read more...]