Integrated marketing is so hot these days that when a representative from FedEx’s viral marketing team contacted me to ask if I’d discuss the new FedEx Jingle Studio campaign with the Women on Business audience, I was intrigued.
In an effort to connect with small business owners and reposition FedEx as not just a delivery service but also a company that can produce business cards, banners, and brochures, the FedEx marketing team has launched the FedEx Jingle Studio Facebook app where you can create your own jingle for your business.
To promote the app to a wider audience, FedEx rolled out amusing videos of the fictitious hair salon called Sassy Cutz promoting its services in commercials that include truly terrible jingles, camera work, and so on. My favorite is the Rock video, which you can view below. The tagline and copy is the same on all the videos. It simply and effectively communicates FedEx’s message: “There are more effective ways to promote your business. We can help with business cards, banners, and brochures. FedEx. Solutions that matter.”
What do you think of FedEx’s efforts to promote services that people don’t immediately associate with the brand to small business owners?
This post is a paid advertorial sponsored by FedEx via Goviral (an AOL brand).