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FedEx Jingle Studio Marries Viral Video with Facebook Marketing

September 26, 2012 By Susan Gunelius

ADVERTORIAL: Integrated marketing is so hot these days that when a representative from FedEx's viral marketing team contacted me to ask if I'd discuss the new FedEx Jingle Studio campaign with the Women on Business audience, I was intrigued. In an effort to connect with small business owners and reposition FedEx as not just a delivery service but also a company that can … [Read more...]

Killing Your Competition with (Client) Kindness

September 14, 2010 By Maribeth Kuzmeski

Five Core Principles for Turning Clients and Prospects into Raving Fans Once upon a time customer service meant more than pressing 2 to wait (and wait and wait) for “the next available representative.” Companies valued those who bought their goods and services and went the proverbial extra mile to make them happy. Today we’re more likely to hear about a company that’s … [Read more...]

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