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Study Finds Women are More Ethical at Work than Men

May 18, 2013 By Susan Gunelius

A research team at the University of Pennsylvania’s Wharton School released a new study that shows, “women are less willing to sacrifice ethical values for money and social status and that women associate business with immorality more strongly,” CNN reports.

The research involved three separate studies with a main element focusing on a series of fictitious job descriptions which study participants were asked to evaluate. These job descriptions included an ethics component. CNN reports that only when ethics were involved did women show less interest in the job. They indicated that they would struggle to perform some of the job requirements and would have to sacrifice their values to excel in the job.

Lead researcher Jessica Kennedy offers key suggestions and considerations for both businesses and women based on the data:

  1. Talent Retention: “Businesses can retain talented women by acting more ethically,” explained Kennedy.
  2. Job Search: If a worker values ethics highly, then she should analyze the ethos of any organization she considers working for before she applies for a job.

It’s important to point out that the study didn’t find women are more ethical than men in general, but there are significant differences in how men and women think and act in their jobs.

You can follow the link at the beginning of this article to read all of the details about the study.

 

Susan Gunelius

Susan Gunelius

Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She has more than 30 years of experience in the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies (1st, 2nd and 3rd editions), Kick-ass Copywriting in 10 Easy Steps, and more. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).

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Filed Under: Statistics, Facts & Research Tagged With: business diversity, business equality, business ethics, business gender gap, women in business

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