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10 Proven Tips for Small Business Gift Card Marketing

August 14, 2016 By Susan Gunelius

small business gift card marketing

Gift card marketing (and gift certificate marketing) has been a popular marketing tactic for many, many years. The reason is simple. Not only do you make money upfront when you offer gift cards to consumers, but research has shown time and again that many of those gift cards will never be used. That means you keep 100% of the money. What’s not to like? The trick for a … [Read more...]

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