• Home
  • About
  • Contributors
  • Write for Us
    • Submit Your Content
  • Discounts & Resources
    • Women on Business Bookstore
  • Education
  • Advertise
  • Contact

Women on Business

Business Women Expertise, Tips, Advice and More to Build Winning Careers and Brands

You are here: Home / Reader Submission / The Most Engaging Way to Market Your Brand

The Most Engaging Way to Market Your Brand

May 1, 2019 By Community Member

Share the post "The Most Engaging Way to Market Your Brand"

  • Facebook
  • LinkedIn
  • Reddit
  • Twitter
  • WhatsApp

video marketing

We’re constantly bombarded with messages from marketers, advertisers, and publicists, but how much of it do we actually absorb or gain information from? Few professionals actually take advantage of video, which is one of the most effective ways to get your audience to connect with your message.

Think about it. When you’re looking into buying a new product or hiring a service, would you rather read paragraphs about the company history or watch a video that shows you the story of the brand?

It’s easy to breeze past so many methods of communication if they’re not captivating. Video allows businesses to tell their stories on a personal level and through a much more humanized approach than a box of text.

Why is Video so Important?

In terms of PR and marketing, it’s crucial for companies to incorporate video into their strategy plan. Not only does utilizing video make sharing information with viewers more interesting, but it can make viewers more emotionally invested in the brand they’re learning about.

There are so many statistics out there that confirm that video is the best way to engage with potential customers or clients, but it’s not all in the numbers: it’s about the emotional appeal.

The reason why video is so compelling is because it allows us to become emotionally involved with whatever company we’re learning about. You learn about the people who make the business what it is. The visual of people talking or the sound of a human voice creates a connection between the business and the consumer that goes much deeper than written text ever will.

There are few things in this world that every person out there can relate to; emotions is one of them. Using emotion to your business’ advantage can help potential customers feel understood by your brand. Science has proven that we, as humans, are attracted to sound and movement, and these tactics convey emotions better than a still image or body of text.

What Type of Video Could Your Company Benefit From?

One type of video that can benefit your company is the testimonial video. Anyone can go on Yelp and read reviews, but a video shows you the actual people who want to share their experiences. It makes the information being shared seem a lot more personal.

People tend to be mistrusting about what they read on the internet, but seeing actual people speak about how they enjoyed working with a business can make a potential customer feel a lot more comfortable with the business.

Businesses could also benefit from using video to connect with consumers and give them insights on the actual people behind the business. Sharing a founder’s story or talking about the work that the employees do on a personal level allows customers to gain a better understanding of the actual humans behind the business. People like to feel like they truly know the people versus the brand name they’re supporting.

Storytelling can be informational as well. Another approach businesses could take when producing a video is to provide information on what the customer should expect if they decide to work with your business.

For example, in the healthcare sector, a really great way to make potential patients feel comfortable at the practice is by creating a video that gives a tour of the office space and guides them through the process that they will experience when they come into the practice. This prepares visitors to know what to expect and will bring them comfort when visiting for the first time.

Taking that extra step to make sure that your potential customers feel valued could be a decision-maker when it comes to choosing amongst your competitors.

The Wave of the Future

As a former broadcaster and media expert, it’s no surprise that I predict that video will continue to grow in the fields of communication and marketing. You know that your brand has a story, but how do your potential customers know that? Incorporate video into your website, PR campaigns, or marketing strategies to ensure that you’re showcasing your best self to consumers.

About the Author

Samantha Frontera is a media expert with several years of experience in broadcast journalism and public relations, allowing her to become an excellent communicator and storyteller. Samantha opened her own agency two years ago and is the CEO and founder of Exclusive PR, a boutique public relations agency in Chicago.

Share the post "The Most Engaging Way to Market Your Brand"

  • Facebook
  • LinkedIn
  • Reddit
  • Twitter
  • WhatsApp

Community Member

Women on Business Community Member

More Posts

Filed Under: Reader Submission

Comments

  1. Richard Larson says

    May 5, 2019 at 3:01 pm

    Great post. Video definitely captures emotion better than any other form of media, and testimonials are proof. It is also a good way to give online audiences a way to see in to your company/business and how it is run.

Sponsors

DHgate - Do business with China wholesalers online

Freebie!

Join Us!

Recommended Reading

ultimate guide to email marketing

Awards & Recognition

Categories

  • Board of Directors
  • Books for Businesswomen
  • Business Development
  • Business Executive Team
  • Business Travel
  • Businesswomen Bloggers
  • Businesswomen Interviews
  • Businesswomen Profiles
  • Career Development
  • Communications
  • Contests
  • Corporate Social Responsibility (CSR)
  • Customer Service
  • Decision-making
  • Discounts & Offers
  • Education
  • Equality
  • Ethics
  • Female Entrepreneurs
  • Female Executives
  • Female Executives
  • Finance
  • Franchising
  • Freelancing & the Gig Economy
  • Global Perspectives
  • Health & Wellness
  • Human Resources Issues
  • Infographics
  • International Business
  • Job Satisfaction
  • Job Search
  • Leadership
  • Legal and Compliance Issues
  • Management
  • Marketing
  • Networking
  • News and Insights
  • Non-profit
  • Online Business
  • Operations
  • Personal Development
  • Politics
  • Press Releases
  • Productivity
  • Project Management
  • Public Relations
  • Reader Submission
  • Recognition
  • Resources & Publications
  • Retirement and Savings
  • Reviews
  • Sales
  • Slideshow
  • Small Business
  • Social Media
  • Startups
  • Statistics, Facts & Research
  • Strategy
  • Success Stories
  • Team-Building
  • Technology
  • Uncategorized
  • Videos
  • Women Business Owners
  • Women On Business
  • Women On Business News
  • Women On Business Offers
  • Women On Business Partners
  • Women On Business Roundtable
  • Women on Business School
  • Work at Home/Telecommute
  • Work-Home Life
  • Workplace Issues

Authors

Quick Links

Home | About | Advertise | Write for Us | Contact

Search This Site

Follow Women on Business

  • Facebook
  • Pinterest
  • Twitter
  • YouTube

Copyright © 2023 Women on Business · Privacy Policy · Comment Policy