Welcome to the first Women On Business Roundtable where we tackle a problem or question for a Women On Business community member. This month’s roundtable features Hairzing. Following is the submission from Holden McCallie Penley of Hairzing.
In the last few months Hairzing.com has been attacked by a large competitor who also sells double comb hair accessories. You’ve probably seen them on tv – EZcombs.
Our company is founded on the belief that business and education are two great equalizers. When used correctly, they increase the quality of life for everyone they touch. We created woman’s collectives in Africa and Rural China that allow women to work with enhanced wages around their family’s and local cultures. On this, we have NEVER wavered.
One of our goals is to bring business opportunities to women, especially in areas that have limited resources and support. The second goal is as to ensure that girls in these regions receive education.
You change the world one girl at a time….
Our product reputation is outstanding. Please consider researching our company. After draining both partner’s life savings to get this company up and running, we are seeing a small amount of success. However, we feel the word needs to be spread that ethical companies do exist to help others and simultaneously running a sustainable business.
After reading the submission, it appears that the ladies from Hairzing are facing two problems:
- How to fight back against a competitor’s similar but inferior product.
- How to spread the word that Hairzing is an ethical company that runs a sustainable business while helping women.
So let’s go! What advice, tips, suggestions, experience, resources, etc. can you give to Hairzing to help them tackle their problems? Leave a comment and share your thoughts! The Women On Business Roundtable is open to anyone and everyone who has an idea to share to help the featured business!