How to Get Prospects to Make a Purchase or Contact You Immediately after Reading about Your Company Effective copywriting must follow a tone and style your audience will understand. If you are writing to an audience of financial groups, use jargon they understand. Don't write on a level that you would if you were writing to children. Figure out who your market is. Find … [Read more...]
Archives for May 2009
No business loan, no blueprint: How Jazzercise became a multi-million dollar business by staying true to core values
What do you really need to start a business? Most top 3 lists look something like this: 1. A business loan 2. A business plan 3. A detailed business model or structure According to Jazzercise founder and current CEO Judi Sheppard Missett, her incredibly successful business didn’t require any of these to get off the ground. I recently had the chance to talk with … [Read more...]
Self-Promotion is a Must Have Skill
Self-promotion is a must have skill in today's marketplace. How you use your reputational power and how you promote yourself is key to staying marketable. We, as women, are especially sensitive about selling ourselves, stepping into the spotlight, and talking about ourselves in a positive manner. In my 20+ years of business experience, I have seen the consequences when women … [Read more...]
Woman – Edit Thyself!
Post by Jane K. Stimmler, contributing Women On Business writer When I was giving a workshop to a group of women leaders in the field of education a couple of years ago, we reached the segment on self-promotion. Each participant took time to prepare her 2 minute “elevator speech” and when volunteers were called for, several women raised their hands. We had just covered the key … [Read more...]
Spring Business Contests
Business contests are a great way to get needed visibility for a new start up, gain recognition for your hard work, or even win cash and prizes. Business contests target companies and entrepreneurs in all shapes and forms- there are contests for large businesses, start-up ideas, and women entrepreneurs. Spring is the prime contest season- most applications are due by the … [Read more...]
Seek and Ye Shall Find
My father-in-law used to say, "The best time to search for a job is when you have one" and I tend to agree. I'm happy with my current career choice and my accomplishments, but I am not naive enough to think that I am indispensable. None of us are safe as so many have come to realize this past year. But just because I'm grateful for my job, doesn't mean I'm going to rest on … [Read more...]
Sales Lessons from the WNBA
Just about one year ago I personally “discovered” the WNBA—the Women’s National Basketball Association—as embodied by my local team the Indiana Fever. I say “discovered” tongue in cheek, because the Fever celebrate their tenth season this year, so I can’t claim to have been out in front on noticing them or attending to the powerfully good sports entertainment they … [Read more...]
Getting to and Staying at the Top of Your Game
Guest post by Roberta (Bobbie) LaPorte (learn more about Bobbie at the end of this post) What you need to know about the powerful connection between physical fitness and career success For many professional women I know, each year brings a renewed resolution and commitment to building healthy habits, including starting a regular fitness program. We all know the benefits of … [Read more...]
Social Media: Because We Have To Know There’s Sunshine Somewhere
Logging on to Twitter on a gloomy, overcast English morning, I was cheered to find that someone had tweeted: ‘WOOOHOOO!!! Sunshine and warm today in Minneapolis!’ It made me smile, and I thought that perhaps there was a chance of good weather over here at some point. Well, you never know. The idea of connecting with people from all different places around the world is one … [Read more...]
Success Tips from Savvy Entrepreneurs
Post by Liz Cullen, contributing Women On Business writer I left DC in the pouring rain early this week to arrive at the Women Presidents’ Organization Conference on Coronado Bay in San Diego. The location was tempting and, I admit, was one of the main reasons I lobbied to attend our sister organization’s conference. I have been to WPO conferences for years in various … [Read more...]