Many small business owners are reluctant to enter the social media arena because while it is presents a wealth of online branding opportunities, it can be a bit overwhelming – not to mention time-consuming. However, the key to successfully navigating the social media landscape is to develop a strategy for your marketing efforts. Below, I’ve outlined a 3-step guide that … [Read more...]
Archives for August 2009
10 Ways to be a Resource for your Customers
Here are ten ways to adopt a "resource provider" perspective when working with your existing customers. 1. Make Connections. If your client is lacking people to help get a job done, find those people and connect with them. Your partners in your endeavors will form a strong team. As a group, you'll provide more variety, creativity, and problem-solving know-how to your … [Read more...]
7 Steps to getting publicity by using press releases
Are you asking yourself, why hasn’t my company’s name been in ink yet? Continue reading to find out why many editors and reporters gloss right over your press releases and why they end up in the garbage Are you violating the cardinal rule of publicity? If so, it’s because editors and journalists don’t care about you. They don’t want to read self-serving press materials … [Read more...]
How to deal with complaints
Recently I wrote about Ex-Virgin Blue employee Torsten Koerting who designed a board game using Virgin Blue branding that criticises his former employer’s decision-making process. … [Read more...]
Establishing Your Leadership – Part 2
Post by Jane K. Stimmler, contributing Women On Business writer Last week’s post began a conversation on women and leadership. I presented the first five of ten leadership qualities we discuss in the book Breaking Into the Boys’ Club 2009. This week, I list the first five leadership qualities and discuss the final five. Top Leadership Qualities From last week’s … [Read more...]
Cost Effective Advertising is Most Important Today in this Broken Economy
Post by Kristy Straka, contributing Women On Business writer It is apparent that every business is suffering and cutting back as much as possible right now and that’s when creativity needs a new spark. I drove through the city today and noticed that not only did the hot wings franchises have their chickens out dancing holding signs, but the income tax filing companies had the … [Read more...]
Niki Irmal Joins the Women On Business Writing Team
I'm very happy to announce that another female business thought leader has joined the Women On Business writing team. Please join me in welcoming Niki Irmal! About Niki Irmal Niki Irmal is very passionate about small business and its positive impact to local communities and the overall economy. She has worked for several technology startups and has built a small business … [Read more...]
Roller Coaster Happiness
The British Medical Journal reports that connecting with happy people improves one's happiness. We know from neuroscience that we all possess mirror neurons that pick up signals from those around us. So the mantra "Don't Worry, Be Happy" certainly makes sense. Except every time I check the news and see that people continue to lose their homes and jobs I find it hard to do a … [Read more...]
Social Networking Cures All
When done right, a good status update or twitter post can make your day or the day of someone you call "friend." Instant karma, instant love, instant attention. This society loves instant gratification and I'm no exception. I've noticed over the months that one small inspiration, witty phrase or cry for help written between the lines of a friend or co-worker never goes … [Read more...]
Ten Tips to Earn Stimulus Money Contracts
Federal dollars from the stimulus package are slowly making their way to state and local governments, which will award contracts for all kinds of goods and services with this money. Money that was formerly spent in the for-profit sector is now being spent by government entities. If your business is not prepared to tap into this fertile source of contracts, it is time to … [Read more...]