Guest post by Elizabeth Cagen (learn more about the author at the end of the article): B2B sales are complex, and become even more complicated when navigating massive amounts of data. Many marketers are overwhelmed by vast, messy data and give up, waiting for a magical graph to direct them. Unfortunately, magic is an unreliable marketing formula. Marketers get into this … [Read more...]
Archives for May 2013
Women of Innovation – Yumi Wilson
In the second business women profile in my series, Women of Innovation, I am honored to feature Yumi Wilson, Associate Professor of Journalism at San Francisco State University. Yumi is also the Community Manager for two popular LinkedIn Groups, LinkedIn for Journalists and Friends of LinkedIn. Together, these groups have over 40,000 members. Yumi credits much of her success … [Read more...]
Make “YES” the First Word Clients Say, Not the Last
Guest post by Marhnelle Hibbard (learn more about the author at the end of the article): Approach a prospect or even a former client with a new offering you’re selling, and chances are the first word you’ll hear is “no” or some variation: “We aren’t in the market for that right now,” “We don’t have that in the budget,” “We’re fine with what we’re currently using.” It’s … [Read more...]
Mothers Are Now Primary Breadwinners in 4 out of 10 U.S. Households
Pew Research has released data from a recent study which found mothers are now the top earners in 4 out of 10 (40%) households in the United States. That's up from 1 in 10 households (11%) in 1960. It's also a growth trend that will not reverse, which calls attention to the need for employers to provide flexible scheduling, for the gender pay gap to close, and for adequate … [Read more...]
Tips for Managing Your Intern
On paper, hiring an intern always seems like a grand idea. First you do a victory dance over passing off the mundane but necessary to-dos, such as updating databases and optimizing documents for digital sharing. The next round of "jumping for joy" occurs after your brilliant suggestion to cull a list of blog topics, unsubscribe from irrelevant eNewsletters, get better … [Read more...]
Google Operators Guide for Marketers [Infographic]
Google search is extremely powerful, but most people don't know how to fully leverage that power. Whether you're a small business owner, a marketer, or anyone trying to increase search traffic to a website or web page, getting a better understanding of Google search operators can help you reach your goals. To make things easier for people who aren't Google operators experts, … [Read more...]
United Nations Urges Iceland Government to Continue Gender Equality Efforts
Iceland ranked number one in the world for gender equality by the World Economic Forum when the country was in the midst of its worst economic crisis, but as a new government comes into power, the United Nations Working Group is urging the new leaders to sustain its efforts and continue to close the gender gaps in employment and violence. The United Nations reports that … [Read more...]
Women on Innovation – Dr. Jane Karwoski
For the first post in my series called Women of Innovation, I believe it only fitting to feature my friend, colleague, and business partner, Professor Jane Karwoski. Jane, who also is known by her media name, Dr. J, is an angel investor, a freelance online psychology professor, and an entrepreneur. Embrace Ambiguity One trait that Jane feels has stood her in good stead is … [Read more...]
Jim Nico Joins the Women on Business Contributor Team
I'm very happy to announce that Jim Nico of The Social Network Show®, and The Social Network Station® has joined the Women on Business team of contributors. Jim will write a weekly series called "Women of Innovation" where he will spotlight inspiring business women. Please join me in welcoming Jim to Women on Business. You can learn more about Jim and find links to connect … [Read more...]
Can you really Lean In?
I just read the book Lean In by Sheryl Sandberg and I have to tell you, I wasn’t expecting much. I thought it would be another narrative from a privileged woman in a privileged position, telling entrepreneurs like me things we couldn’t use. What I found was a thoughtful and insightful look in to leadership and the surprising ways we female entrepreneurs stand in our own ways. … [Read more...]